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Description
What it DoesMatrix's Keep Me Vivid Color Preserving Shampoo with optimal color retention properties extends the longevity of brightness in a variety of color treated hair. Fade fighting technology keeps high maintenance colors vibrant for longer. Sulfate free technology maintains bright, vibrant hair colors for an extended period of time. Retains vibrant hair color for up to 65 days and for up to 21 washes for long-lasting color and added shine. Locks in all hair colors from reds, pastels, blondes and brunettes. The products feature a fragrance with notes of vanilla, coconut and cotton candy.How to Use Apply to damp hair. Lather. Rinse. Follow with Keep Me Vivid Conditioner. Can be used daily for clean and gentle nourishment.Concerns: Color ProtectionFluid Ounces: 10.1 oz.Ingredients: Sulfate-Free, Salicylic AcidFormulation: LiquidCountry of Origin: Made in US
