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UPGRADE FROM KIBBLE TO FREEZE DRIED RAW: 3x more real meat & nutrient-rich organs than kibble. More animal-based protein in each bite for better nutrition and meal time excitement. 100% complete & balanced meals..NEVER COOKED: Raw foods are never cooked, preserving the integrity of the ingredients and their nutrients, for 100% complete & balanced meals..MINIMALLY PROCESSED: Our raw recipes are freeze-dried for a less processed food than cooked kibble - which means better digestion and nutrient absorption..WHY RAW: Feeding raw supports healthy digestion, lean muscles, strong bones, vibrant skin & coat and overall energy and vitality. Made without grain, corn, wheat, soy, legumes, artificial colors or preservatives..POWER OF RAW INGREDIENTS: Our dog food is made with the pure, real nutrition of raw. Raw is natural, made from real meat & whole food ingredients, protein packed & minimally processed. Made in the USA with the finest ingredients from around the world.