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Description
Get easy-to-use, ammonia-free, ultra-light platinum color at home with up to 7 levels of lift. This easy-to-use, at-home hair color is perfect for those with light blonde to medium brown hair. You can lift your color up to seven levels, thanks to the kit’s Luminous Platinum Powder, a super lightening powder that works on even darker base shades. Plus, it causes less hair damage. The secret is the formula’s Bond Restore Complex™, an anti-breakage technology that causes less damage when achieving high lift blonde results. Don’t forget to finish with the violet-pigmented conditioner. It banishes brassy tones for beautiful blonde color, no salon required. Plus, the permanent color is ammonia and paraben-free, and gives your hair a lustrous shine. Please follow the box instructions closely, but here are a few important points you might want to know right now about this hair color kit: Our hair experts advise not washing your hair right before you color it. Apply the Color Effects Platinum™ formula when your hair is clean and dry. For All Over Lightening Application: After you put on gloves, work the formula into the length of your hair, starting an inch down from your scalp. You’ll apply the formula to the roots after 20-30 minutes. Check your hair every 5-10 minutes until you've reached your platinum peak. Do not exceed 60 minutes. For Split Dye, Peek a Boo Highlights, or Blonde Streaks: Section the hair you would like to lighten away from the hair you would like to keep darker prior to following instructions to “All Over Lightening Application.” For Root Touch-Ups: After you put on gloves, apply the formula to only the root regrowth area. Check on your hair every 5-10 minutes until you've reached your platinum peak. Do not exceed 60 minutes. Once your desired lightness is reached, rinse hair, shampoo, and apply violet conditioner for anti-brass results.
