Flamingo is done beating around the bush, tackling the stigma around women’s body hair one prickly conversation — and innovative product — at a time.
The grooming brand emerged from men's shaving company Harry's Inc. after Allie Melnick, Flamingo's GM, realized "every woman in our office was using a Harry's product, which was great, but also not really designed with our needs in mind."
Now, Flamingo has a suite of offerings that empower individuals to make their own body hair choices without judgement.
Neither of AUrate's founders Sophie Kahn and Bouchra Ezzahraoui are jewelers in the traditional sense. But where their resumes fall short on the crafting front, they more than make up for with their masters in finance degrees from Princeton and corporate experience. It's not just business acumen though that makes AUrate a success. The brand's mission to make sustainable, handmade fine jewelry that's worthy of heirloom status but also won't break the bank plays a major part too.
Universal Standard wants clothing equality. That means everyone — from size 2 to 32 — should have access to a wide selection of chic and functional items that make them not only look fantastic but feel that way too. The company’s founders, Polina Veksler and Alex Waldman, use this charge to guide everything they do, whether that’s making blouses that don’t pucker for those wearing plus sizes or creating an inclusive e-commerce experience.
When Lori Coulter and Reshma Chattaram Chamberlin founded Summersalt in 2017, their vision and values aligned around three core principles: confidence, quality and sustainability. With their whimsy and size-inclusive swimwear, the fashion brand made a splash on Instagram. Now, rapidly expanding into new product categories, the company hopes to own a woman's entire suitcase. In other words, Summersalt wants “to be along with all of her adventures and travels. Either while she’s getting there, being there or coming home.
Emma Grede and Khloe Kardashian created Good American for a reason that many women can relate to: it was hard to find good jeans that fit their bodies. The company, since launching in 2016, has shattered fashion industry stereotypes and standards with their size-inclusive options and campaigns that feature diverse women of all sizes. "I grew up in a family where bigger was considered beautiful so I've always had a broad range of what beauty is," Grede says.