Navigating the world that exists between marketing and sales is a tough journey as both departments have a very different view of success. What can marketing do differently to better arm sales to hit their objectives? What can sales do to capitalize on the opportunities marketing presents them? Find the answers here! In this book we simplify some of the best practices that are enabling companies to survive and to thrive in the current business climate including: What is more effective, content marketing or display marketing? What are some of the things to consider when updating your marketing strategy? How can marketing better serve the needs of the sales department? How can the sales department better utilize what marketing has provided? What has replaced money as the most valuable commodity in the modern business world?