We introduced our Square Rigger denim in 1983. Our philosophy: Make it as good as you can. Improve it whenever possible. And always, always price it fairly. Our mission with today's Square Rigger hasn't changed. They're made with softer, stronger ringspun combed cotton - the kind that breaks in, but not down. They're priced to be an honest value. And they're made using less water than conventional denim wash techniques, too.