Softness in a word: Supima. Soft, smooth, 100% Supima cotton. Classic crewneck style. Relaxed: generously cut through the body. Falls to mid hip. Machine wash. Imported. What is Supima Only the best cotton grown in America. With extra long fibers that feel smoother, take dye better and last longer than lesser cottons. Its rare, too — less than 3% of American cotton is fine enough to wear the Supima name. So you know it makes an exceptional tee. We've also introduced a new wash to our already amazing tee for extra softening.