Original Vintage Fruit Crate Label 1950S Rare Pin Up Visalia California Map Fowler & Pastore Landscape
$18.95
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Description

RARE SUPERIOR BRAND GRAPE CRATE LABEL, CIRCA 1950. FOWLER & PASTORE, VISALIA, CALIFORNIA. LABEL IS in ExCELLENT CONDITION, AS SHOWN in SCAN. LABEL MEASURES APPROx. 13x5". GUARANTEED AUTHENTIC. Original vintage commercial advertising label. These labels were pasted on the ends of wooden crates packed with oranges lemons apples & other fruits & vegetables. These colorful crates were shipped nationwide via the railway system to be sold in the local markets. Packers & growers would order labels from printing companies that specialized in this work, these companies employed commercial artists in large numbers. The artists were not paid well, & rarely received any acknowledgment for there creations. Most commercial use of labels ended during wwii due to commodity rationing & shortages. The cardboard box was adapted to ship fruit & labels were almost completely phased out by the 1950s except for some grapes & vegetable labels that continued to be used until the 1970s. I will ship all items flat, sandwiched between two study pieces of cardboard. Item will arrive in excellent condition & well protected. I usually ship the same day, unless item is purchased after 2pm in which case I will have it out the following morning. Original Vintage Fruit Crate Label 1950S Rare Pin Up Visalia California Map Fowler & Pastore Landscape

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