LABEL IS ORIGINAL. NOT A COPY. EmmETT VALLEY BRAND APPLE BOx LABEL, EmmETT VALLEY FRUITS INC., EmmETT, IDAHO. MEASURING APPROxIMATELY 9x10.5". CIRCA 1940S. LABEL IS in VERY GOOD CONDITION, SOME VERY FAINT SIGNS OF WEAR. GUARANTEED TO BE AUTHENTIC & PACKED SECURELY. Original vintage commercial advertising label. These labels were pasted on the ends of wooden crates packed with oranges lemons apples & other fruits & vegetables. These colorful crates were shipped nationwide via the railway system to be sold in the local markets. Packers & growers would order labels from printing companies that specialized in this work, these companies employed commercial artists in large numbers. The artists were not paid well, & rarely received any acknowledgment for there creations. Most commercial use of labels ended during wwii due to commodity rationing & shortages. The cardboard box was adapted to ship fruit & labels were almost completely phased out by the 1950s. I will ship all items flat, sandwiched between two study pieces of cardboard. Item will arrive in excellent condition & well protected. I usually ship the same day, unless item is purchased after 2pm in which case I will have it out the following morning. Original Vintage Apple Crate Label 1940S Emmett Valley Brand Idaho 9x10.5"