Email Marketing Fundamentals
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To master the act of trustworthy email marketing, tricks, and techniques. The critical aspect of any email marketing is to gain trust and increase the rate of your open rate. This course will teach you all the tips and tricks that every trustworthy emailer should know and have. Email marketing, in a nutshell, is the act of sending a commercial message, typically to a group of people, using email. Email is used to send advertisements, business requests, or solicit sales or donations. The essential email marketing strategy is to increase conversions and sales and to know how to be a trustworthy emailer. This course is comprehensive in its presentation, but it will also take you through all the fundamentals critical to running and succeeding in email marketing campaigns. It is interactive, with the tutorial and details so that you can learn at your pace and be knowledgeable enough to start using email to grow your business as quickly as you complete this course. You will learn many phases of email marketing, including top email marketing companies, how they differ from one another, and a hint of which ones are the best, including cost and how their platforms work. Below Are Some of The Topics We Will Cover In This Course: A. How to be strategic and set the right metrics that will help you succeedB. You will learn about cross-channel marketing, how it works, and how it can benefit youC. You will learn how to be relevant through segmentation and behaviorD. Learn how to maintain trust through high deliverabilityE. Learn how to listen and adapt to your customersF. You will learn about the email marketing providersG. How to create an intelligent opt-in process, and much more. By the end of this course, you will be confident in using email automation and different email marketing strategies to build trust with your customers and grow your business.



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