There's soft and then there's crazy soft. This bath towel definitely falls into that second category, thanks to the luxurious blend of cotton and TENCEL Lyocell, an eco-friendly fiber produced from wood pulp that's sourced from sustainably grown and managed forests. Loomed in Turkey to a decadent 700 GSM, it's ultra-plush and absorbent, too. Believe us once you've tried it, there'll be no turning back. Exclusively by The Company Store. Color: Taupe.