Why Your CEO Failed in China: True Tales of How Not to Do Business in the People's Republic Jack Leblanc Author
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Jack Leblanc arrived in China in 1989 intending to teach for just two years. He was to spend the next two decades on a very different learning curve as he became involved in a series of business ventures in almost every part of the Middle Kingdom. From farmyard to factory, boardroom to banquet, Leblanc witnessed (and occasionally assisted) the transformation of China from a socialist economy into the world's greatest experiment in capitalism. Over time it dawned upon him that the key to success is to manage the differences in Chinese and Western business behaviour. To do well in China you must carefully adapt your strategies - or face ruin faster than you can learn how to use chopsticks.


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