Pfizer and the Challenges of the Global Pharmaceutical Industry Axel Jörn Author
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This Case Study defines the global pharmaceutical industry and its „boundaries, analyses the profitability/attractiveness of the global pharmaceutical industry by using M.E.Porters' Five-Forces-Model and answers the questions what overall industry trends can be identified and how the profitability/attractiveness of the industry will change in the future. Furthermore it explains and evaluates Pfizer's new strategy and examines what Pfizer did in the recent years to maintain their profitability.


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