Google And The Mission To Map Meaning And Make Money Bart Stephen Milner Author
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This book is the unfolding story of the new technology of InternetSearch -  how  Larry Page and Sergey Brin, the founders of Google,discovered a new way to index the Internet's network of networks bydeveloping Search methods so powerful that they effectively created afree, public and universal library out of billions of random documents. It also tells how, together with the help of a brilliant team builtinitially at Stanford University, they then found a new way of makingmoney through contextual advertising - now worth $e billion, leavingpotential competitors, particularly Microsoft, far behind. It shows howGoogle's founders have also succeeded in insisting that integrity,rather than profit, remains at the heart of an enterprise that they willcontinue to control, despite the best efforts of Wall Street.The second half of this book also seeks to explain the central problemsof machine intelligence - the difference between words and theirmeaning, or syntax and semantics - which had blocked this kind of ITdevelopment for half a century until Google's founders discovered thathypertext, the unique feature of the Internet that links documents,could be measured and mapped to sort millions of apparently similarpages for relevance and significance.  Google's pursuit of a hugely ambitious and optimistic American dreamthat leaves them globally admired, and respected - keeping theirprinciples intact whilst also creating a fabulously wealthy company - isa winning blend of luck, jokes, mathematical inspiration, engineeringperspiration, deep technical knowledge of the Internet and, theywouldhave you believe, thousands of highly-trained pigeons. The book is 288 pages long, including a comprehensive index and 600 itembibliography covering virtually all aspects of Internet Search. Theprint version of the book comes with a free online electronic version,with hypertext links to related articles and books - designed to makeany aspect of the history of Internet search easy to find with a coupleof mouse clicks.The book's author, Bart Milner, is a trained technology journalist andeditor who started using the Web in 1984 (with a 300-baud acousticcoupler!) and then became a developer partly to try and solve thequestion of why computer logic has been unable to deal with meaning andassociation. This background has given him an insight into the inspired,but almost accidental, way that Google's founders cracked the problem offinding a significant document from billions of unindexed and changingWeb pages in a fraction of a second.Anyone interested in the future of the Internet and InformationTechnology  should enjoy this fast and fluid story of a company whichhas become a flagship business of the 21st century by not conceding anyof its integrity and principles to the huge pressures of commercialprofit, whilst providing some of the most elegant and powerfulengineering solutions ever seen on the Net.

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