Small Business Savvy : A Woman's Guide to Building a Business by Katina, Rist, Norma Jones
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Everyone could use a mentor when building a business -- a person who could help an entrepreneur avoid common pitfalls and mistakes and know which risks to take and which to avoid. This useful and interesting guide, written by two experienced women entrepreneurs, serves as a "big sister" mentor for new business owners, guiding them through every step of the way in building a successful business. With this book in hand, the dreams of financial security, freedom, and recognition are all within grasp. Small Business Savvy is an excellent resource guide for anyone considering creating a business from the ground up or buying an existing company and positioning it for future growth and success. Written in a lively, accessible manner, this book offers the guidance and specific examples you need to envision your personal road to success, including: -- Techniques to make your business better than ever -- Real-life examples of women as they made critical decisions on pricing, marketing, hiring, management, and cash flow -- Easy, affordable marketing ideas -- Success strategies that have been tested and really work


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