The Business of Personal Training: Setting Your Fitness Business Up for Success Chris Lutz Author
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This book is an expanded and updated version of Chris Lutz's first book, Start, Operate, and Grow Your Personal Training Business. That book was very well received and Chris had taken it a step further with more thorough updates and larger sections on: sales finance taxes core values 3-step hiring process customer service marketing principles market data different personal training models documenting processes how to have meetings problem solving health insurance personal finance 10-part video series on building a better blog and a video series on getting published There are additional tools and promotional deals for you contained inside.


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