The employment market has changed. The way to find work has changed. Expect to DO a job, not HAVE a job. Now more than ever, it’s not the degree you have, who you know, or how much experience you have, that determines your employment security. Your success will be determined by whether or not you’re remarkable. Randomly searching for what’s available is no longer a realistic option. This is not a book focused on job search. It’s transformational thinking to help you understand and apply the concepts of personal branding to become financially independent, be successful in your career, establish yourself as being remarkable, and do work that matters. In today’s job market, you need to sell yourself as “talent”, not just someone looking for work.
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