Visible Signs - (Required Reading Range) 3rd Edition by David Crow (Paperback)
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Book Synopsis Basic semiotic theories are taught in most art schools as part of a contextual studies program, but many students find it difficult to understand how these ideas might impact on their own practice. Visible Signs tackles this problem by introducing key theories and concepts, such as signs and signifiers, and language and speech, within the framework of visual communication. Each chapter provides an overview of a particular facet of semiotic theory, with inspiring examples from graphic design, typography, illustration, advertising and art to illustrate the ideas discussed in the text. Creative exercises at the end of the book will help exemplify these ideas through practical application. The third edition of Visible Signs features new material from international designers and new creative exercises to accompany each chapter. This new edition also features a new design and layout. Review Quotes Excellent content and user friendly approach to the subject of semiotics. More than just an introduction, the book deals with a complex subject in a highly visual and practical way. Highly relevant. Students will be encouraged to buy this book. Leeds College of Art, UK This is an outstanding overview of semiotics which no student should be without. As expected of AVA titles, it is rich with examples of the theory and work being discussed and the points made are easily digestible ... It will prove invaluable to students of design ... Philip Dixon, Southampton Solent University, UK We already use the first edition and this revised and expanded second edition will make an excellent addition. Accessible use of language and an excellent visual approach and layout make this 'the' key text on semiotics for undergraduates studying graphic design and visual culture. The addition of self-directed study exercises is a useful teaching and learning aid. Excellent book. Dave Caton, Swindon College, UK About the Author David Crow studied Communication Design at Manchester Metropolitan University. He subsequently worked as a designer in London for Assorted iMaGes and as Art Director for Island Records before running his own consultancy. As a freelance designer he worked for a range of clients in the cultural sector including Rolling Stones Records, Virgin Records, Phonogram and The Royal Shakespeare Company. Crow then moved into academia as Head of the Department of Graphic Arts at Liverpool John Moores University, UK. He is now Dean of the School of Art at Manchester Metropolitan University, UK.



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