Must Be Relevant to Make Some Money Dr. Phil Copeland Author
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Business leaders have a lot to glean from this book on both a micro and macro level – from how to legislate employees, to how to spot major global trends, giving businesses large and small a competitive advantage. Other stimulating topics include ethical considerations, risk management, interdependent leadership, and more extensively, the area of innovation. The author delves into the innovation process, distinguishing between “incremental” and “radical” innovation. He discusses rapid execution innovation, clusters of innovation, and open innovation; he describes innovative organizations; he identifies both “innovator attributes” and “organizational attributes.” Another key subject area elaborated upon in this book is mobile technology, one of the most pervasive information technology trends in the past 20 years. The material in this book, in particular the “mobile commerce landscape,” is generally of vital importance to any modern-day business.


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