Polling Matters - by Frank Newport (Hardcover)
$28.00
Shop on Target
Add to price tracker
Price Comparison
- Our Best PriceBetter World Books$4.49Shop
- Target$28.00Shop
Description
Book Synopsis Polling applies scientific principles to understanding and anticipating the insights, emotions, and attitudes of society. The Gallup Organization reveals: what polls really are and how they are conducted; why the information polls provide is so vitally important to modern society today; how this valuable information can be used more effectively, and more.
