"About the Book The bestselling author of Growing a Business presents a visionary new program which businesses can follow to help restore the planet. ""A daring, urgent vision of a kind of 21st century Canaan that Hawken yet believes we can reach"".--San Francisco Chronicle. Book Synopsis ""The first important book of the 21st century. It may well revolutionize the relationship between business and the environment."" --Don Falk, Executive Director, Society for Ecological Restoration The Ecology of Commerce is the provocative national bestseller that addresses the necessity of merging good business practices with common sense environmental concerns. Nearly two decades after its initial publication, this controversial work by Paul Hawken has been revised and updated, arguing why business success and sustainable environmental practices need not--and, for the sake of our planet, must not--be mutually exclusive any longer. An essential work, Hawken's The Ecology of Commerce belongs on the bookshelf of every concerned citizen--alongside Capitalism at the Crossroads by Stuart Hart and Al Gore's Earth in the Balance and An Inconvenient Truth. From the Back Cover The world has changed in the seventeen years since the controversial initial publication of Paul Hawken's Ecology of Commerce, a stirring treatise about the perceived antagonism between ecology and business. Yet Hawken's impassioned argument--that business both causes the most egregious abuses of the environment and, crucially, holds the most potential for solving our sustainability problems--is more relevant and resonant than ever. Containing updated and revised material for a new audience, The Ecology of Commerce presents a compelling vision of the restorative (rather than destructive) economy we must create, centered on eight imperatives: Reduce energy carbon emissions 80 percent by 2030 and total natural resource usage 80 percent by 2050. Provide secure, stable, and meaningful employment to people everywhere. Be self-organizing rather than regulated or morally mandated. Honor market principles. Restore habitats, ecosystems, and societies to their optimum. Rely on current income. Be fun and engaging, and strive for an aesthetic outcome."