I wrote this eBook to give leaders in skilled nursing facilities, hospitals, concierge medical clinics, public health agencies, and outpatient surgical centers a basic understanding of how to develop and execute a Crisis Communications initiative during a pandemic or large outbreak. While I strongly recommend seeking qualified counsel to support your efforts, this book walks you through all the elements that, when employed, will appropriately convey your message to the right audiences at the right time. Doing so will give your organization the best chance to preserve stakeholders' trust and return to normal operations as quickly as possible.I hope you never have to use it. However, we live in a world where you probably will.
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