MANUKA HONEY, found only in New Zealand, is the most potent honey on Earth. You'll notice our first ingredient isn't water - it's ORGANIC ALOE VERA which soothes and moisturizes deep into your skin. And with CEHAMI, found in Australia, to calm itching and redness quickly..PERFECTLY pH BALANCED at 5.5 - just like your hair and skin. Using harsh, damaging shampoos can make it harder for your skin to repair itself by stripping away vital natural oils that are key to retaining moisture. Perfect for dry, oily, or damaged hair. Can improve dandruff, hair loss, and itchy, dry scalp. Gentle and safe for children and babies..NON-MEDICATED - This is a concentrated, natural shampoo with no water added - a common first ingredient in other haircare products - we use aloe instead. It's hypoallergenic, and made without smelly ingredients - no SLS, no sulfates, no parabens, no dyes, no fragrance and no animal testing. Unscented.SOOTHE, MOISTURIZE & PROTECT your hair and scalp without the use of coal tar, steroids, or stinky chemicals..OUR GUARANTEE - If you are in any way not satisfied with this product, please contact us for a full refund. We do ask that you try it for 30 days, while not using regular shampoo. You'll be happy you did!