SOOTHING RELIEF - Cehami extract is included for natural itch relief. Our first ingredient is aloe vera, not water like most skin care products. Aloe penetrates deep into skin and helps reduce redness.CLEAN INGREDIENTS - Non-medicated and steroid-free. You can use this wash daily. Hypoallergenic. No animal testing or ingredients. No fragrance. No parabens. No SLS. No harsh chemicals. For men and women, safe for kids and baby.LIGHT LATHERING SHAMPOO - Most natural, sulfate-free shampoos have zero lather. We use a coconut oil extract as a natural, light foaming agent.pH BALANCED at 5.5 - just like your own skin - that means it wont strip vital oils and is good for sensitive skin. It wont disturb your skins natural barrier function - called the acid mantle - which is your skin's first line of defense against the environment. It also maintains moisture balance to protect against dry skin.OUR GUARANTEE: If you are in any way not satisfied with this product, please contact us for a full refund. We ask that you try it for 30 days, while not using regular shampoo. You'll be happy you did!