Description
Featured on Good Morning America as one of Oprah Winfrey's My Favorite Things in 2023! Packaging contains recycled content made with at least 30% post consumer recycled plastic. The PROUDLY Gentle Baby Wash in Lavender Chamomile is an essential start to a skincare routine for melanated babies. It is a lightly foaming cleanser without harsh ingredients that can strip baby’s delicate skin of its natural moisture. Replenishing jojoba oil moisturizes while aloe soothes irritated or inflamed skin. The lavender chamomile scent is natural and gentle at less than 1% concentration to calm your littlest love (and you!) before bedtime or naptime. Co-founded by Gabrielle Union and Dwyane Wade, PROUDLY is an affordable baby care line designed for babies of color. Melanated skin of all diverse hues can be more prone to dryness, eczema, and acne and our littlest loves deserve products made with their unique needs in mind. Each product is co-designed by a Black dermatologist who has studied and hand-selected ingredients that nourish melanated skin—and includes absolutely No Sketchy Stuff!—ever. We are proud to be Black-owned, Black-founded, and operated diversely by people of color. Welcome to a world of baby care made for us, by us and a home for you.
