SEMI-PERMANENT COLOR DEPOSITING SHAMPOOS AND CONDITIONERS that are easy in the shower, the ultimate solution for at-home hair color and color care. Replace your regular shampoo with No Fade Fresh Shampoo and use between permanent hair color applications to keep color fresh shiny, healthy and fade-free. Owned & formulated by women, created & perfected by professional hair colorists, based on salon technology for bleached & color-treated hair. CREATE the perfect color in 2-5 minutes. It’s fast, simple, fun in the shower with no commitment. RETONE, use as a toning gloss to give color an instant boost, refresh or correct your hair in 2-5 minutes. Excellent Value up to 8 applications per bottle. All shampoos have BondHeal bond repair proprietary technology to rebuild bonds and strengthen hair from the inside out reducing breakage and heal damaging effects from bleach and hair color. Our high-lather, sulfate-free shampoos use active cleansing ingredients made from plant-based COCONUT & PALM to cleanse and hydrate the hair. Vegan, Cruelty-Free & PETA Certified. Free of harsh chemicals, sulfates, parabens, gluten, mineral oil, phthalates, ammonia, peroxide. No animal testing ever & best of all NO DAMAGE. Hair color that’s good for you and kind to the planet.