BLOCKS UV RAYS: UPF 50+ designations is the highest UV protection certification available which blocks 97.5%+ of cancer causing UV rays from penetrating the material. GOODBYE SUNBURNS: The wide brim design shades your precious little one’s face, ears, and neck from the harsh sun, meaning more time having fun in the sun. COMFORT & QUALITY: We developed our fabric to be lightweight & breathable for maximum comfort & protection. CALIFORNIA BORN: For the last 30+ YEARS, we’ve been designing and testing our hats in sunny Santa Monica, California. This has given us the time and environment to PERFECT the hat fit and design.