Our EasyDose™ Auto Dosing Technology measures the right amount—every time. Just flip the bottle, give a firm squeeze, and you’re done. One squeeze is all you need! Ultra-concentrated, ultra-convenient laundry detergent: 66 loads in a compact 23oz bottle that’s easy to store, and easy to feel good about. Small dose, big clean™: 60% less plastic, 50% less water, and 75% lighter than our 100 fl oz bottle. Our advanced-enzyme formula fights even the most stubborn stains. Made with 0% dyes, fragrances, or artificial brighteners. Free & Clear detergent that’s hypoallergenic and made for sensitive skin.