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Want to protect the brilliance and beauty of your freshly colored hair? Nexxus Color Assure Shampoo is a salon crafted shampoo for color treated hair that nourishes while helping to protect color vibrancy. It gently cleanses and reawakens colored hair to give you vibrant hair that moves beautifully.Nexxus recommends: Enriched with White Orchid, Nexxus Color Assure Shampoo for colored hair uses its formula to replenish nutrients and helps maintain color vibrancy. Use it as Step 1 in the Nexxus Color Assure Vibrancy Retention Collection. Born in salons and perfected by science, each Nexxus system is crafted with proteins extracted from nature's most precious ingredients. Nexxus uses advanced scientific methods to identify the protein needs of hair and create highly effective custom formulas.