Some of our beloved furry friends have skin allergies and sensitivities that can make it difficult to get clean and remain simultaneously happy. (Puppies & kittens, older pets, certain breeds and allergy prone animals often benefit from a hypo-allergenic formulation.) Earthbath solved this dilemma by blending the finest ingredients into this mild, hypo-allergenic shampoo. Per vets' orders it is intentionally free of any fragrance or coloration. Will not wash off topical flea applications. Safe for all animals over 6 weeks.Why We Love ItHypo-Allergenic Shampoo for dogs, puppies, cat & kittensFragrance free for sensitive skin/allergyConcentrated formula can be diluted 10:1About EarthbathWe design all of Earthbath's pet products with the health of your beloved, furry friend in mind. We believe the ingredients that touch your pet's coat and skin should be as naturally effective, non-toxic, and gentle as possible. Thats why our products are developed and blended with the finest ingredients, such as renewable plant-derived and coconut-based cleansers, organic aloe vera, essential oils and sumptuous extracts and fragrances.