NATURAL WHITENING: Tom's of Maine Simply White toothpaste uses naturally sourced silica to whiten teeth by removing surface stains. SMILE WITH TOMS: Toms toothpaste is all natural and does not contain any artificial sweeteners, preservatives, colors, or flavors; or animal ingredients. CERTIFIED B-CORP: Tom's of Maine meets the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. GIVING FOR GOODNESS: We believe in giving back. Tom's of Maine donates 10% of our profits to charities committed to children's health, education and the environment. Employees donate 5% of paid time to causes they are passionate about in their communities. Thank you for supporting Tom's of Maine.