Price Comparison
- Our Best PriceAmazon$11.97Shop
- Walmart$11.97Shop
- Target$11.97Shop
- Rite Aid$12.49Shop
- CVS Pharmacy$12.99Shop
- Walgreens$12.99Shop
Description
L'Oreal Superior Preference Hair Color - our gold standard in luxurious permanent hair color since 1973, with a new and improved fragrance. The Superior Preference at-home hair coloring kit delivers luminous, fade-defying hair color. We pair our translucent gel hair dye formula with our exclusive Care Supreme Conditioner to help keep your color vibrant and leave you with silky, shiny hair. Whether you desire blonde hair, brown hair, black hair or red hair, Superior Preference has an at-home