Price Comparison
- Our Best PriceWalmart$11.97Shop
- Target$11.99Shop
- Rite Aid$12.49Shop
- CVS Pharmacy$12.99Shop
- Walgreens$12.99Shop
- Amazon$19.88Shop
Description
L'OREAL Superior Preference Hair Color our gold standard in luxurious permanent hair color since 1973. Superior Preference at-home hair coloring kit is special because it delivers super shiny luminous hair color. Preference gives you long lasting hair color that's fade-defying for weeks and weeks. From root to tip whether you have blonde hair, brown hair, black hair or red hair color, your color won't look dull or brassy. We pair our translucent gel hair dye formula with our exclusive Care