Tide Simply Clean and Fresh liquid laundry detergent has 2X the baking soda power to target tough odors deep in the fibers of your clothes. It is now more concentrated to provide more stain removal and freshness and less water . Stain removers of 1 dose vs. 2 doses of the leading detergent with baking soda in a standard, top-loading machine, vs. previous formula Tough on odors, easy on your wallet. 2x the power of baking soda laundry detergent. Cleans fabrics in just 1 wash with no pre-ing required. With a more concentrated formula, you get more cleaning agents and less water in every drop. vs. previous formula. Works in laundry loads for both HE and non-HE washing machines.