Natural Anticavity Toothpaste With Fluoride. Helps Fight Bad Breath Bacteria & Remove Surface Stains. Recyclable Tube. No Artificial Flavors, Colors or Preservatives. Refresh your smile with a natural, powerful toothpaste. Toms of Maine PureActiv Fresh + Bright anticavity toothpaste not only freshens breath, but it also whitens teeth with hydrated silica by removing surface stains. That means with every brush, youll be fighting bad breath bacteria and cavities, naturally. Now thats something to smile about. This toothpaste is part of the Tom's of Maine PureActiv Solutions toothpastes that contain pure (naturally-derived) ingredients and actively target your oral care needs. At Tom's of Maine, we want to empower families to live more naturally. With more than 50 years experience combining scientific know-how, naturally derived ingredients and a bit of ingenuity, we make products that are good for you and the planet. As a Certified B Corp, we hold ourselves to the highest social and environmental standards. Plus, we're committed to supporting local communities for meaningful change, donating 10% of our profits to charities supporting health, education and the environment. We call this doing good, for real, and it impacts everything we do.