TASTE THEY LOVE: Forget the artificial bubble gum flavors and sparkles. With the natural and tasty flavor of strawberry, your kids will love to brush their teeth every time! FLUORIDE-FREE: We produced this kids toothpaste without fluoride because we respect our customer's diverse needs and interests. GENTLY CLEANS: Our kids toothpaste uses naturally sourced calcium and silica abrasives to offer gentle cleaning. CERTIFIED B-CORP: Tom's of Maine meets the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. GIVING FOR GOODNESS: Tom's of Maine donates 10% of our profits to charities committed to children's health, education and the environment. Employees donate 5% of paid time to causes they are passionate about in their communities. Thank you for supporting Tom's of Maine.