Walmart's White Cloud toilet paper is tops

Consumer Reports
White Cloud Ultra toilet paper

(Photo: walmart.com)

You're standing before a wall of white in the toilet paper aisle of your local retailer, thinking: How much difference can there really be between brands X,Y and Z? So you go with the cheapest, or the one you know best, only to be reminded later that, actually there's a big difference between good and bad TP. That's plain to see in Consumer Reports' toilet paper Ratings, where fifty points separate our first and last-place products. So before restocking your supply, be sure to check the results.

MORE AT CONSUMER REPORTS

We test toilet paper on four key criteria, using a combination of machinery and sensory panelists. Strength is measured by an apparatus called an Instron, which pushes a steel ball through stacked sheets of paper. The same machine also evaluates tearing ease. All-important softness is determined by panelists, who gently caress each toilet paper. Disintegration, indicating how well paper will move through your home's plumbing, involves a water-filled beaker, a 20-inch stirring rod, and a vibrating plate.

The tough tests turn up quite a few stinkers. Take our bottom-rated CVS Earth Essentials, which received subpar scores for both strength and softness. Whole Foods' 365 Everyday Value and Walgreens' Big Roll performed only slightly better. These toilet papers are almost sure to disappoint.

Great Value Ultra Strong toilet paper from Wal-Mart

(Photo: walmart.com)

Out of the two dozen-plus products we tested, five performed well enough to make our winner's circle. Three are Walmart exclusives, including a pair of White Cloud products and Great Value Ultra Strong. Softness is superb with all three toilet papers, though only the top-rated White Cloud 3-Ply Ultra Soft and Thick combines softness with superior strength and disintegration. As a result, it was tops in our tests by a wide margin.

If you're not a Walmart shopper, consider our picks from Quilted Northern or CVS.

(See also: Is Starbucks really the best coffee?)

Looking for a green toilet paper? The most eco-friendly options are made from fibers recovered from paper that would otherwise end up in a landfill or incinerator, as opposed to trees from responsibly managed forests. Seventh Generation meets that claim, and it was quite soft in our tests, though not as strong as models that make our recommended list.

Copyright © 2006-2013 Consumers Union of U.S., Inc. No reproduction, in whole or in part, without written permission.

* Yahoo! Shopping was not compensated by the brands featured within this article.

Sorry you didn't like this comment. Please provide a reason below.

Are you sure?
Rating failed. Try again.
Request failed. Try again.
We will promote constructive and witty comments to the top, so everyone sees them!
Sorry, we can’t load comments right now. Try again.

    Recommended for You

    • Julie Bowen Faces Criticism for Joking About Barron Trump During Inauguration

      Julie Bowen has come under fire for her comments about Barron Trump. Julie Bowen made Donald Trump’s inauguration more fun to watch, but not everyone appreciated her witty banter. The Modern Family star, who often details the funny antics of her own three sons, posted a few Instagram photos during the ceremony focusing on Barron Trump, the 10-year-old son of the new president and his wife, Melania.

      Yahoo Celebrity
    • Michelle Obama’s Faces Upstaged Everyone at the Inauguration

      Michelle Obama may now be the former first lady, but on the Internet, she’s being celebrated as the reigning shade queen, thanks to her facial expressions on Inauguration Day.

      Yahoo Beauty
    • Paris Jackson Makes Her Front Row Fashion Debut as Kendall Jenner and Bella Hadid Hit the Runway

      Kendall Jenner, Bella and Gigi Hadid and Kaia Gerber all found supermodel stardom after being born to famous parents, and are leading the way on today’s runways and magazine covers. Not long after her red carpet debut at the InStyle Golden Globes after party, Jackson made her FROW cameo wearing an “I Feel Love” Givenchy sweater. At the show, she bonded with fashion icon Carine Roitfeld, and made sure to commemorate the starstruck moment with a selfie.

      People
    • The Clinton Foundation Is Dead — But The Case Against Hillary Isn't

      While everyone's been gearing up for President Trump's inauguration, the Clinton Foundation made a major announcement this week that went by with almost no notice: For all intents and purposes, it's closing its doors. In a tax filing, the Clinton Global Initiative said it's firing 22 staffers and closing its offices, a result of the gusher of foreign money that kept the foundation afloat suddenly drying up after Hillary Clinton failed to win the presidency. It proves what we've said all along: The Clinton Foundation was little more than an influence-peddling scheme to enrich the Clintons, and had little if anything to do with "charity," either overseas or in the U.S. That sound you heard starting in November was checkbooks being snapped shut in offices around the world by people who had hoped their donations would buy access to the next president of the United States. There was a strong precedent for it in Hillary Clinton's tenure as secretary of state.

      Investor's Business Daily q
    • Kellyanne Conway Draws Laughs and Memes With Military-Style Garb

      The Gucci dress comes with a price tag of $3,600.

      Inside Edition
    • Hooligans face jail time for their antics in Yellowstone

      In a strong message that serves as warning to those intent on disregarding the rules in national parks, including Yellowstone, a judge sentenced two members of the filmmaking group High on Life SundayFundayz to jail time. A third member who also pled guilty avoided jail but was fined Thursday, just as two others from the group did in November when they appeared before Magistrate Judge Mark Carman and pled guilty. The Canadian group, consisting of five men, ignored warnings and broke laws, and videotaped and photographed its antics, then posted them on Facebook. The group’s most egregious actions came on May 16, 2016 at Yellowstone National Park where four members disregarded warning signs and

      GrindTV.com q
    • Trump Already Suspends Obama-Era FHA Mortgage Insurance Cut

      The contentious cut would have saved the average borrower about $500 per year and cushioned the market against rising rates. The post Trump Already Suspends Obama-Era FHA Mortgage Insurance Cut appeared first on Real Estate News & Advice | realtor.com®.

      Realtor.com
    • Grown-up Paris Jackson hits her namesake city for Givenchy

      PARIS (AP) — Colorful fall-winter menswear shows in Paris mixed high culture, androgyny and streetwear, as Paris Jackson, the daughter of the late pop icon Michael Jackson, stepped out for the cameras at Givenchy's library show— fittingly in the City of Light.

      Associated Press
    • Watch: White Nationalist Spencer Punched in Face While Giving Interview

      Prominent white nationalist Richard Spencer was punched in the face in Washington, D.C. while giving an interview. Spencer was explaining to a bystander the meaning of a pin he was wearing on his lapel, Pepe the Frog, when he was punched on the right side of his face amid inauguration day protests and sometimes violent unrest in D.C. Spencer later tweeted he was OK.  Spencer, an outspoken supporter of newly minted President Donald Trump, is the president of the National Policy Institute, a white nationalist group that defines itself this way: "NPI is an independent organization dedicated to the heritage, identity, and future of people of European descent in the United States, and around the world,"

      Newsmax q
    • Hollywood Reacts To Trump Inauguration: “Country Is Lost”, Tweets Alec Baldwin; Scott Baio Proud To Be “Deplorable”

      Refresh for updates Alec Baldwin says the country is lost, his brother Stephen has a different take, Chris Rock offers a time-change reminder (era-change, actually), and Scott Baio is proud to be among the “deplorables.” Celebrities, pundits and politicians began processing their reactions to President Donald Trump’s inauguration speech today, and, not surprisingly, responses ranged from as stinging as anything put out by the Tweeter-in-Chief over the past year-plus…

      Deadline
    • 8 Celebrities Who Worked at Fast Food Restaurants Before They Were Famous (8 photos)

      Even Hollywood's biggest stars had to start somewhere!

      People
    • President Trump’s Inauguration Crowd Doesn’t Look Like Barack Obama’s Did in 2009

      A side-by-side comparison of the crowds at former President Barack Obama and President Donald Trump‘s respective inaugurations reveals that Trump’s crowd isn’t as large as he boasted it would be. Two aerial photographs of the National Mall from the two historic days reveal large patches of white ground exposed during Trump’s ceremony, spaces crowds had filled during Obama’s 2009 inauguration. Federal and local agencies estimated 700,000 to 900,000 people would be in Washington, D.C. for Trump’s inauguration on Friday, roughly half the number of people who attended Obama’s first presidential inauguration.

      People
    • Bella Hadid Wears Totally Sheer Shirt Without a Bra -- See the Daring Pic!

      The 20-year-old model was spotted out in Paris on Friday.

      Entertainment Tonight
    • Is There a Hidden Meaning Behind Melania Trump's Tiffany & Co. Inauguration Gift?

      On Friday morning during the traditional welcoming to the White House of the incoming president and first lady by the outgoing president and first lady before the inauguration, Melania Trump presented Michelle Obama with a gift from Tiffany & Co.

      Yahoo Style
    • 'I literally wanted to die': Woman claims she was bitten by hundreds of bed bugs at Atlantis resort

      A Florida woman filed a lawsuit against the Atlantis Paradise Resort in the Bahamas alleging that she woke up covered with crawling bed bugs. The Miami Herald reported Thursday that Cindi Avila was staying in a room at the Royal Towers during a January 2016 vacation at the resort. At the last night of her stay she said she woke up to “hundreds of painful, swollen bites from her forehead to her thighs.” “It was like something out of a horror movie,” she told the Herald. “I pulled up the mattress and I was shocked at what I saw.” Avila said she took pictures and video of the bites and the dozens of tiny insects crawling on the bed skirt. The paper reported that tiny black excrement can also be

      Fox News q
    • Are you an AT&T subscriber? Analysts say you may be part of a dying breed

      According to a report by Cowen and Company Equity Research, the Dallas-based carrier is losing more subscribers on a quarterly basis than any other American carrier. AT&T's biggest threat is posed by T-Mobile.

      Digital Trends
    • With Donald Trump as President, Here's What Will Happen to the U.S. Economy

      Donald Trump has had a lot of success in business, but how will he be for the economy as president? Here's how his economic policies will play out.

      The Street q
    • People noticed that Trump basically quoted Bane in his inauguration speech

      A line from President Donald Trump's inauguration speech on Friday eerily echoed the Batman...

      Business Insider
    • Cuba Gooding Jr. Files for Divorce From Wife Sara Kapfer After 22 Years of Marriage: Report

      Cuba Gooding Jr. has responded to his wife Sara Kapfer’s separation filing two years later — details

      Us Weekly