Walmart's White Cloud toilet paper is tops

Consumer Reports
White Cloud Ultra toilet paper

(Photo: walmart.com)

You're standing before a wall of white in the toilet paper aisle of your local retailer, thinking: How much difference can there really be between brands X,Y and Z? So you go with the cheapest, or the one you know best, only to be reminded later that, actually there's a big difference between good and bad TP. That's plain to see in Consumer Reports' toilet paper Ratings, where fifty points separate our first and last-place products. So before restocking your supply, be sure to check the results.

MORE AT CONSUMER REPORTS

We test toilet paper on four key criteria, using a combination of machinery and sensory panelists. Strength is measured by an apparatus called an Instron, which pushes a steel ball through stacked sheets of paper. The same machine also evaluates tearing ease. All-important softness is determined by panelists, who gently caress each toilet paper. Disintegration, indicating how well paper will move through your home's plumbing, involves a water-filled beaker, a 20-inch stirring rod, and a vibrating plate.

The tough tests turn up quite a few stinkers. Take our bottom-rated CVS Earth Essentials, which received subpar scores for both strength and softness. Whole Foods' 365 Everyday Value and Walgreens' Big Roll performed only slightly better. These toilet papers are almost sure to disappoint.

Great Value Ultra Strong toilet paper from Wal-Mart

(Photo: walmart.com)

Out of the two dozen-plus products we tested, five performed well enough to make our winner's circle. Three are Walmart exclusives, including a pair of White Cloud products and Great Value Ultra Strong. Softness is superb with all three toilet papers, though only the top-rated White Cloud 3-Ply Ultra Soft and Thick combines softness with superior strength and disintegration. As a result, it was tops in our tests by a wide margin.

If you're not a Walmart shopper, consider our picks from Quilted Northern or CVS.

(See also: Is Starbucks really the best coffee?)

Looking for a green toilet paper? The most eco-friendly options are made from fibers recovered from paper that would otherwise end up in a landfill or incinerator, as opposed to trees from responsibly managed forests. Seventh Generation meets that claim, and it was quite soft in our tests, though not as strong as models that make our recommended list.

Copyright © 2006-2013 Consumers Union of U.S., Inc. No reproduction, in whole or in part, without written permission.

* Yahoo! Shopping was not compensated by the brands featured within this article.

Sorry you didn't like this comment. Please provide a reason below.

Are you sure?
Rating failed. Try again.
Request failed. Try again.
We will promote constructive and witty comments to the top, so everyone sees them!
Sorry, we can’t load comments right now. Try again.

    Recommended for You

    • Inside Kirk Douglas' 100th Birthday Bash

      Kirk Douglas celebrated a milestone birthday in style. The actor turned 100 years old Friday and feted the occasion with members of his famous family and friends at the Beverly Hills Hotel in California. Douglas' son, Michael, and daughter-in-law Catherine Zeta-Jones, were at the glamorous affair with their children, Dylan Michael and Carys Zeta.

      Good Morning America
    • That Viral Video of a Man Punching a Kangaroo Actually Has a Sad Backstory

      Video of an Australian man boxing a kangaroo to save his dog went viral last week, but there is more to the story than meets the eye. Greig Tonkins and his pals were on a boar hunting trip with their friend Kailem Barwick, a 19-year-old who was diagnosed with terminal cancer, hoping to catch an elusive "tonner"—a wild boar that weighs more than 100 kilograms (around 220 pounds), the Daily Mail reported. This Guy Punched a Kangaroo In Face to Save a Dog During the trip, one of the dogs ran into a kangaroo while chasing a scent. Tonkins quickly ran to the dog's aide and intervened, first distracting the kangaroo and causing it to release the dog from a headlock. Thankfully the dog was wearing protective

      Esquire q
    • ‘Big Bang Theory’ Stars Jim Parsons, Kaley Cuoco Pay Tribute To Simon Helberg

      Simon Helberg is celebrating his 36th birthday today, and his co-stars have shared sweet messages for him on Instagram.

      International Business Times
    • Prices for the original iPhone keep getting more and more absurd

      If you happen to have an iPhone 2G laying around, you might be sitting on a nice little payday, especially if you somehow never bothered to take it out of the box. Prices for the original grandaddy of Apple smartphones have steadily climbed over the years, but it's starting to get a little bit crazy. Like many Apple products, pristine examples of old models are often sought for their collectors value, even if the device itself is painfully obsolete. The iPhone is no exception. In fact, it might be the best example yet of just how crazy collector's are willing to go for a boxed, sealed Apple gadget from yesteryear. Sealed in shiny glass cases and wrapped in red ribbons, the last remaining new-in-box original iPhones are selling for thousands upon thousands of dollars, with seemingly no ceiling in sight. The "cheaper" examples are typically mint condition phones in opened boxes, and sell for a few thousand dollars, but don't expect to score a still-wrapped iPhone 2G for less than about $8,000. If you want the top-of-the-line, "display worthy" examples you can plan on a total of $15,000 or more. And no, these aren't just the listed prices for the phones; these are the prices that people are actually paying for the phones, as shown by eBay's completed listings filter. What exactly a person would do with a never-opened original iPhone that they paid $15,000 or more for remains a mystery. Perhaps it looks nice above the fireplace, or maybe it's just a really fancy paperweight. Whatever the reason, people with money to burn clearly love old iPhones.

      BGR News
    • Inside Edition
    • Ask Amy: Ex-husband wants to issue STD warning

      DEAR AMY: My wife of more than 40 years and I had a mutual parting of ways five years ago. We harbor no searing animosity toward one another and we regularly talk in civil and polite tones. She thought I was going in the wrong direction, but I quickly made an effort to meet a new woman through online dating. I was successful in that venture. My ex joined many different clubs and organizations and eventually fell in with a man whose company she enjoys. Happy ending? I wish. I was happy for my ex, but women I met online told me that this guy continues to occupy a spot in the online dating scene, messaging women about his availability. It is not my business, but I’d also rather not have her contract

      MercuryNews.com q
    • San Jose teacher booked on charges of felony sexual assault with minor

      A San Jose high school community is in shock this morning, over the arrest of one of their teachers. Police accuse her of luring a student into a sexual relationship.

      KGO – San Francisco
    • South Dakota State ran the craziest trick play at the goal line and scored

      North Dakota State has won five straight FCS championships, so it’s going to take some extra effort from South Dakota State to knock the Bison off. Perhaps that was in the back of Jackrabbits’ coaches’ minds when the offense pulled off this incredible trick play on a first-and-goal early in their playoff game: Wow. From another angle in GIF form: That is some sneaky stuff right there. They basically hid a short runner who knelt behind the line, quietly waited a few seconds after the snap and let him run as the defense bit on the fake quarterback run the other way. See? I told you FCS football is awesome.

      For The Win q
    • The Property Brothers and Their Girlfriends Have the Most Amazing Holiday Vacation Plans

      The Property Brothers will be saying mele kalikimaka come Christmas Day! HGTV stars Drew and Jonathan Scott usually spend their holidays at home in Las Vegas, but this year the 38-year-old twins are getting tropical. “After a hard-working year we’ve decided to take our families to Hawaii to relax for ten days over the holiday,” Drew tells PEOPLE.

      People
    • Kirk Douglas Turns 100 — With Help From Son Michael and Catherine Zeta-Jones

      The Spartacus star, who was given an honorary Academy Award in 1996 for his many accomplishments in the movie biz, hasn’t made public appearances in the past few years, and although he’s not on social media himself, he’s getting birthday wishes from his nearest and dearest. Michael Douglas and Catherine Zeta-Jones, of course, led the charge, paying tribute to “Dad” and “Pappy” — with the actress posting an especially cute video featuring Kirk the Dancing King.

      Yahoo Celebrity
    • Stanford University band suspended after being accused of 'systemic cultural problem'

      “Nothing more will be accomplished without extreme consequences,” a Stanford Organization Conduct Board panel concluded, finding that the band has failed to reform even after a probation period of more than a year. The Stanford band has been infamous since the 1960s and has been suspended before — in 1986, for urinating on the field, and in 2006, after being accused of trashing the trailer that had been its home. In the spring of 2015, Stanford barred the band from performing at away athletic events after finding it had violated university rules on alcohol, controlled substances, hazing and sexual harassment. “We are concerned about the risk and liability to the university community, and to Stanford’s reputation, if Band’s conduct and behaviors continue,” the panel wrote.

      Los Angeles Times q
    • Russia intervened to help Trump win election: intelligence officials

      By John Walcott WASHINGTON (Reuters) - U.S. intelligence analysts have concluded that Russia intervened in the 2016 election to help President-elect Donald Trump win the White House, and not just to undermine confidence in the U.S. electoral system, a senior U.S. official said on Friday. U.S. intelligence agencies have assessed that as the 2016 presidential campaign progressed, Russian government officials devoted increasing attention to assisting Trump's effort to win the election, the U.S. official familiar with the finding told Reuters on Friday night, speaking on condition of anonymity. The president-elect's transition office released a statement that exaggerated his margin of victory and attacked the U.S. intelligence community that Trump will soon command, but did not address the analysts' conclusion.

      Reuters
    • ESPN's ratings are suffering, but they're far from the only ones. Here's who else is on the wane

      Most big channels lost subscribers this year, but some less-expensive options have gained ground.

      CNBC
    • Stars Over 90, Then & Now (9 photos)

      Kirk Douglas turned 100 Friday. The iconic actor is one of the celebrities who's been navigating Hollywood for almost a century. That's a pretty incredible feat, and one worth celebrating — let's take a look at some the other stars who're still in the game at 90 and up.

      People
    • Horace Grant Didn't Always Need Those Goggles, But He Kept Wearing Them For The Kids

      Horace Grant is a four-time NBA champion, but the most famous thing about him might be his eyewear. On Thursday, the NBA world learned why he wore those goggles all those years. Grant, as the story went for years, was legally blind and needed them to see.

      UPROXX
    • Israel readies for 'super-tech' stealth fighters

      Israel will on Monday receive its first F-35 stealth fighter jets, hailed as technological marvels whose helmets alone cost more than most people's homes but criticised for their price and initial flaws. Built by US aerospace giant Lockheed Martin, the first two planes' arrival in Israel is being welcomed as a major event for the country's military as it seeks to maintain dominance in the turbulent Middle East. The delivery of the first two of 50 F-35s to be purchased by Israel comes as the years-long development of the most expensive plane in history reaches a critical stage.

      AFP
    • Look at South Dakota State score a playoff TD on this schoolyard trick play

      Bringing the playground to the FCS Playoffs. If South Dakota State ends up beating five-time defending national champion North Dakota State in the FCS Playoffs, this trickeration is something you can point to as a reason.Something straight out of "Little Giants"! This is how South Dakota St. just scored on NDSU...#Jackrabbits #Bison pic.twitter.com/Bl9bJPU5GP— Hobie Artigue (@HobieFOX9) December 10, 2016A 5’10 Brady Mengarelli sneaks in, giving SDSU an early lead in the Fargodome.The concept here is simple. ...

      SB Nation q
    • UPS Driver Who Spotted 'Call 911' Scrawled on Package Helps Save Captive Woman

      A 3-year-old child was locked in a room of the house during the ordeal.

      Inside Edition
    • 7 Things That Will Hide Your Holiday Party Sins (8 photos)

      Because no one needs to know. From Marie Claire

      Marie Claire