Walmart's White Cloud toilet paper is tops

Consumer Reports
White Cloud Ultra toilet paper

(Photo: walmart.com)

You're standing before a wall of white in the toilet paper aisle of your local retailer, thinking: How much difference can there really be between brands X,Y and Z? So you go with the cheapest, or the one you know best, only to be reminded later that, actually there's a big difference between good and bad TP. That's plain to see in Consumer Reports' toilet paper Ratings, where fifty points separate our first and last-place products. So before restocking your supply, be sure to check the results.

MORE AT CONSUMER REPORTS

We test toilet paper on four key criteria, using a combination of machinery and sensory panelists. Strength is measured by an apparatus called an Instron, which pushes a steel ball through stacked sheets of paper. The same machine also evaluates tearing ease. All-important softness is determined by panelists, who gently caress each toilet paper. Disintegration, indicating how well paper will move through your home's plumbing, involves a water-filled beaker, a 20-inch stirring rod, and a vibrating plate.

The tough tests turn up quite a few stinkers. Take our bottom-rated CVS Earth Essentials, which received subpar scores for both strength and softness. Whole Foods' 365 Everyday Value and Walgreens' Big Roll performed only slightly better. These toilet papers are almost sure to disappoint.

Great Value Ultra Strong toilet paper from Wal-Mart

(Photo: walmart.com)

Out of the two dozen-plus products we tested, five performed well enough to make our winner's circle. Three are Walmart exclusives, including a pair of White Cloud products and Great Value Ultra Strong. Softness is superb with all three toilet papers, though only the top-rated White Cloud 3-Ply Ultra Soft and Thick combines softness with superior strength and disintegration. As a result, it was tops in our tests by a wide margin.

If you're not a Walmart shopper, consider our picks from Quilted Northern or CVS.

(See also: Is Starbucks really the best coffee?)

Looking for a green toilet paper? The most eco-friendly options are made from fibers recovered from paper that would otherwise end up in a landfill or incinerator, as opposed to trees from responsibly managed forests. Seventh Generation meets that claim, and it was quite soft in our tests, though not as strong as models that make our recommended list.

Copyright © 2006-2013 Consumers Union of U.S., Inc. No reproduction, in whole or in part, without written permission.

* Yahoo! Shopping was not compensated by the brands featured within this article.

Sorry you didn't like this comment. Please provide a reason below.

Are you sure?
Rating failed. Try again.
Request failed. Try again.
We will promote constructive and witty comments to the top, so everyone sees them!
Sorry, we can’t load comments right now. Try again.

    Recommended for You

    • George W. Bush Breaks His Silence on the Direction of the Country Under President Trump: ‘I Don’t Like the Racism and Name-Calling’

      For eight years since leaving the White House, George W. Bush has refused to criticize publicly those who succeeded him, saying he didn’t want to make an already tough job any harder for President Obama and, now, President Trump. “I don’t like the racism and I don’t like the name-calling and I don’t like the people feeling alienated,” Bush, 70, tells PEOPLE in an interview for the new issue of the magazine on newsstands Friday. The former president, joined by his wife  Laura, spoke with PEOPLE in the third-floor painting studio of their Dallas home to launch his first art book, Portraits of Courage: A Commander in Chief’s Tribute to America’s Warriors. The collection of portraits of the wounded warriors of America’s war on terror aims to raise awareness and funds for the post-9/11 veterans’ health care and employment programs of the George W. Bush Presidential Center.

      People
    • She asked her jailed boyfriend for some heroin advice. Then things turned deadly

      A Florida woman needed advice on cutting the strength of her heroin supply. So she turned to her incarcerated boyfriend. “You’ll figure it out,” Robert Rigby, in jail on drug charges, told Melissa Winings in a phone call. “If you get hit in the head enough times you learn to wear a helmet.” A day later, Winings was arrested, charged with manslaughter. Police say she gave carfentanil to a 34-year-old Sarasota man who then died. Rigby, 42, gave Winings a set of numbers to reduce the potency of her drugs. “Will you do that for me now on, not guesstimate and use those numbers?” Rigby asked. “Yes, baby,” the 25-year-old Nokomis woman said. But in the early hours of Aug. 29, 2016, Sarasota County Sheriff’s

      Miami Herald q
    • People are freaking out over a photo of Kellyanne Conway in the Oval Office

      Twitter is alive with the sound of outrage after Kellyanne Conway, the counselor to President...

      Business Insider
    • Betsy DeVos statement on black colleges sparks uproar

      Angry social media users flew into an uproar Monday evening after Education Secretary Betsy DeVos issued a statement that some said ignored the context under which historically black universities were created. The statement called historically black colleges and universities (HBCUs) “real pioneers when it comes to school choice,” and came shortly after President Donald Trump held a meeting with several HBCU leaders on Monday. Some social media users said DeVos ignored the history of how black Americans were denied access to higher education.

      Good Morning America
    • Woman ponders disclosing long-ago choice

      Dear Amy: For the first time in many years, I have been thinking about an episode from my earlier life. I got pregnant one month before my 16th birthday. It was literally the first time I'd had sex; we used a condom, and it broke. That's all it took. As you can imagine, I was devastated. I know it sounds dramatic, but I felt betrayed by life, and I decided to terminate my pregnancy. Well, 19 years later, I'm actually still friends with my ex, who lives in another state. He is married and has gorgeous children, and I couldn't feel happier for him! My current boyfriend (of eight years) is ... "OK." We have our issues due to his online habits, where he gets involved with other women. But, despite

      Chicago Tribune q
    • Can You Guess Which Country Has the World's Largest Oil Reserves? (Hint: It's Not Saudi Arabia) -- The Motley Fool

      For decades, the oil market has been dominated by Saudi Arabia, because it not only produced the most oil on a daily basis but also controlled the most oil underground. Those oil resources, known as reserves, gave the country leverage because it could ramp its output up or down to respond to market conditions. It often used that advantage to keep oil prices at a level of its choosing by putting pressure on other members of OPEC to follow its lead. That said, there's a new kid it town that, thanks to advances in drilling technology, now has more reserves than the Saudis. That surprising newcomer is none other than the United States of America, which, according to one estimate, has the world's

      The Motley Fool q
    • People Are Not Happy that Casey Affleck Won the Best Actor Oscar

      "Well, that's Hollywood. You can sexually harass and assault your female coworkers and get Best Actor."

      Harper's Bazaar
    • George W. Bush Paints Love Letters to the Men and Women He Sent to War: ‘I Think About Their Troubles and Their Joys’

      “It consumed me,” Bush tells PEOPLE of his just-published Portraits of Courage: A Commander in Chief’s Tribute to America’s Warriors, a collection of paintings honoring the military men and women who have served the country since the 9/11 terror attacks in 2001. Speaking with PEOPLE in the spotless attic that serves as his Dallas home studio, TV room and office, Bush said he worked for a year—mostly at night—to paint more than 100 of the wounded vets he’s befriended since he left the White House in 2009. “I was thinking of their stories, their troubles, their joys,” he says of his subjects.

      People
    • ‘Cash me outside’ girl is a bi-coastal menace to America

      The teen notorious for her “cash me outside” remark on the “Dr. Phil” show has found herself in the middle of trouble again. Police are investigating a brawl involving Danielle Bregoli, 13, and three others early on Sunday morning outside of a bar in Lake Worth, Florida. Bregoli, who made headlines earlier this month for a Spirit Airlines altercation, was caught on camera exchanging words with another female bar patron in a video shared to YouTube. According to the post, the woman had suggested that Bregoli was out past her curfew. In response, one of Bregoli’s friends hurled ice cream at the woman and then made a break for it. The food fight led to more altercations that were not seen on the

      New York Post q
    • Kellyanne Conway Puts Her Feet Up in Oval Office, Twitter Goes Berserk

      Twitter is in an uproar over a photo of White House counselor Kellyanne Conway sitting on a couch in the Oval Office with her feet tucked under her and her shoes on the sofa.

      The Wrap
    • A comprehensive guide to Leonardo Dicaprio's Oscars (17 photos)

      Last year's Oscars was ALL about Leo, but this year, he kept the lowest of low profiles. Skipping the red carpet and the ceremony itself, Leo presented Emma Stone with her Best Actress award, before sneaking off to the Governors Ball, the Academy's official post-Oscar celebration. Here's his face at each and every point in his night... From Cosmopolitan UK

      Cosmo
    • Trump says he would have handled administration leaks differently than Sean Spicer

      President Donald Trump said Tuesday that he would have handled leaks in his administration...

      Business Insider
    • Chrissy Teigen Hilariously Responds to Falling Asleep at the Oscars!

      There was plenty of excitement and drama going on at last night’s Oscars to keep us all entertained, but that didn’t stop Chrissy Teigen from taking a little nap.

      Clevver News
    • This is how badly the Washington Redskins have financially botched things with Kirk Cousins

      If the journey to the next Kirk Cousins contract were a car ride, the Washington Redskins would have sideswiped every parked vehicle on the street by now. The Redskins have internal problems. On Wednesday, he is due – and from all accounts from league sources, about to receive – a franchise tag that will amount to a one-year deal for $23.94 million in 2017.

      Yahoo Sports
    • Brie Larson, like everyone else, didn't seem thrilled with Casey Affleck's Oscar win

      As 2016's Best Actress winner, Brie Larson was tasked with presenting the award for Best Actor at the 2017 Academy Awards. On Sunday night, that award went to Casey Affleck for his role in Manchester By the Sea , despite the allegations of sexual harassment against him. And like the rest of the internet, Larson did not seem pleased. SEE ALSO: Amid the uproar over Nate Parker, why is no one talking about Casey Affleck? who hates casey affleck more: me or brie larson? it's a close call.. #oscars pic.twitter.com/SoymUAhRex — jamie (@dylanohollands) February 27, 2017 .@brielarson is a precious angel and also we have the same expression when we look at casey affleck who knew https://t.co/x5dsRgnEmH pic.twitter.com/NaVaWHl0Pp — Róisín Lanigan (@rosielanners) February 27, 2017 This is the second award Larson presented to Affleck— she presented his Golden Globe win back in January. My aesthetic: Brie Larson not clapping for literal trash hole casey affleck pic.twitter.com/Ci5LWXLkCr — Tyler Struble (@tyler_struble) February 27, 2017 The allegations against Affleck stem from lawsuits filed by two women who worked on his 2010 film I'm Still Here. The actor settled both cases out of court.  Although similar allegations against Nate Parker became the major talking point surrounding his film The Birth of a Nation , Affleck's Oscar win shows that the lawsuits have left his his career largely unscathed. Larson — who portrayed a sexual assault survivor in 2015's Room and who stood to hug the survivors who performed with Lady Gaga at last year's show — doesn't seem to be here for it.  All award season Brie Larson, who starred in a movie about sexual assault, had to present Casey Affleck all his awards. pic.twitter.com/L2WbQvSJNv — Marnie (@ChrnclsOfMarnia) February 27, 2017 at what time is brie larson scheduled to beat up casey affleck — ASYA (@communistbabe) February 27, 2017 brie larson everytime she sees casey affleck pic.twitter.com/nkQCta9JxZ — chiara (@chapmns) February 27, 2017 BONUS: Despite the most awkward moment in Oscars history, ‘Moonlight’s’ Best Picture award is what matters most.

      Mashable
    • EXCLUSIVE: Matt Damon Blames Oscars Flub on Host Jimmy Kimmel: 'They Got What They Paid For'

      As expected, the men continued to feud at the Academy Awards.

      Entertainment Tonight
    • Biggest Loser Host Bob Harper’s Heart Attack: Why It Can Happen to Anyone — Even Fit People

      The Biggest Loser host and personal trainer Bob Harper is recovering from a heart attack, People reported today. Although the specifics of his experience haven’t been shared, we do know one thing: It’s an important reminder that even people with no obvious risk factors can still have underlying heart disease or problems. A person’s heart disease risk is affected by both environment and genetics, explains Pankaj Arora MD, assistant professor of cardiology at the University of Alabama at Birmingham.

      People
    • Duo gets prison time for racial slurs at black child's birthday party

      Two white parents in Georgia were sentenced to prison time for using racial slurs and threatening people at a black child's birthday party with a Confederate flag group.

      ABC News q