Walmart's White Cloud toilet paper is tops

Consumer Reports
White Cloud Ultra toilet paper

(Photo: walmart.com)

You're standing before a wall of white in the toilet paper aisle of your local retailer, thinking: How much difference can there really be between brands X,Y and Z? So you go with the cheapest, or the one you know best, only to be reminded later that, actually there's a big difference between good and bad TP. That's plain to see in Consumer Reports' toilet paper Ratings, where fifty points separate our first and last-place products. So before restocking your supply, be sure to check the results.

MORE AT CONSUMER REPORTS

We test toilet paper on four key criteria, using a combination of machinery and sensory panelists. Strength is measured by an apparatus called an Instron, which pushes a steel ball through stacked sheets of paper. The same machine also evaluates tearing ease. All-important softness is determined by panelists, who gently caress each toilet paper. Disintegration, indicating how well paper will move through your home's plumbing, involves a water-filled beaker, a 20-inch stirring rod, and a vibrating plate.

The tough tests turn up quite a few stinkers. Take our bottom-rated CVS Earth Essentials, which received subpar scores for both strength and softness. Whole Foods' 365 Everyday Value and Walgreens' Big Roll performed only slightly better. These toilet papers are almost sure to disappoint.

Great Value Ultra Strong toilet paper from Wal-Mart

(Photo: walmart.com)

Out of the two dozen-plus products we tested, five performed well enough to make our winner's circle. Three are Walmart exclusives, including a pair of White Cloud products and Great Value Ultra Strong. Softness is superb with all three toilet papers, though only the top-rated White Cloud 3-Ply Ultra Soft and Thick combines softness with superior strength and disintegration. As a result, it was tops in our tests by a wide margin.

If you're not a Walmart shopper, consider our picks from Quilted Northern or CVS.

(See also: Is Starbucks really the best coffee?)

Looking for a green toilet paper? The most eco-friendly options are made from fibers recovered from paper that would otherwise end up in a landfill or incinerator, as opposed to trees from responsibly managed forests. Seventh Generation meets that claim, and it was quite soft in our tests, though not as strong as models that make our recommended list.

Copyright © 2006-2013 Consumers Union of U.S., Inc. No reproduction, in whole or in part, without written permission.

* Yahoo! Shopping was not compensated by the brands featured within this article.

Sorry you didn't like this comment. Please provide a reason below.

Are you sure?
Rating failed. Try again.
Request failed. Try again.
We will promote constructive and witty comments to the top, so everyone sees them!
Sorry, we can’t load comments right now. Try again.

    Recommended for You

    • All 23 TV Shows That Have Been Renewed or Canceled This Season (Updating Photos)

      RENEWED: Grey’s Anatomy (ABC)The seminal Shondaland drama will return in the fall for Season 14.

      The Wrap
    • Trump's Russia scandal takes an unexpected turn

      On Friday afternoon, FBI Director James Comey delivered a classified, hour-long briefing to the Senate Intelligence Committee on the Russia scandal, and soon after, the Senate Intelligence Committee sent “formal requests to more than a dozen organizations, agencies and individuals, asking them to preserve all materials related to the committee’s investigation” into the controversy. We don’t know much about how the briefing went – committee members were tight-lipped following Comey’s presentation – though Sen. Marco Rubio (R-Fla.) tweeted late Friday that he’s “now very confident” that the committee will conduct “thorough bipartisan investigation” into Russia’s “interference and influence.” Reading

      MSNBC q
    • Report: Cousins won't sign with Redskins before getting tagged

      There may not be much drama when the March 1 franchise tag deadline comes around. It appears that a Kirk Cousins tag is inevitable.

      CSN Mid-Atlantic q
    • Dozens fired after skipping work to participate in 'A Day Without Immigrants' protests

      Across the U.S. employers fired hundreds of protestors who skipped work to participate in rallies.

      CNBC
    • Fox News Host Brenda Buttner Dead at 55

      Brenda Buttner, host of the Fox News show Bulls and Bears, has died after a battle with cancer. She was 55.

      People
    • When a Pimp's "Bottom Girl" Does the Dirty Work, She's Often the One Who Ends Up Punished

      A particularly poignant example comes from a 2012 case Melton tried as a San Antonio prosecutor. Melton went after a pimp who had sold a 16-year-old girl for sex over two years. The girl suffered horrific abuse at his hands—she was raped, impregnated, and forced to have an abortion. When she tried to run away, the pimp carved his initials into her forearm. The pimp got a 20-year sentence. A year later, the same girl was 19 and headed to prison herself. A federal judge sentenced her to three years for helping her new pimp recruit a San Antonio high school student. Melton said what happened to the girl, who never received treatment, broke her heart. "It's a great example of the cyclical nature

      ELLE q
    • ‘Not My President’s Day’ protests in the U.S. (64 photos)

      Thousands of people in cities around the country turned out to demonstrate against the policies of President Trump on Monday in a protest that organizers called “Not My President’s Day.” Yahoo News dispatched reporters to cover the major demonstrations in New York City, Los Angeles, Washington, D.C. and elsewhere. Follow our LIVE BLOG throughout the day for the latest updates. See more news-related photo galleries and follow us on Yahoo News Photo Tumblr.

      Yahoo News Photo Staff
    • Tori Spelling’s lavish baby shower lands Dean McDermott in court over back child support

      Dean McDermott is about to welcome his sixth child in the world, courtesy of Tori Spelling, and he was certainly eager to celebrate this momentous occasion. But a February 11 baby shower for him and Tori apparently was too over-the-top, both in its execution and in its public display of excess, according to the Daily Mail. That’s because tabloid reports of the lavish event set off Dean’s ex-wife Mary Jo Eustace. And now, Mary Jo has gone to court, alleging that Dean is thousands of dollars behind in paying child support for Jack, the first of his five biological kids. The baby shower, held in the main restaurant of the posh Bel-Air Hotel, was hosted by Tori’s mother, Candy, the widow of the late

      MercuryNews.com q
    • Milo Yiannopoulos Could Be Fired by Breitbart Over Pedophilia Comments (Report)

      Milo Yiannopoulos could stand to lose his job as editor at Breitbart News over newly unearthed comments he once made about pedophilia, the FOX Business Network reported. According to the financial network “there is a fierce internal debate at Breitbart over whether he should remain with the website over his latest comments,” with some at the right-wing site telling Fox News that Yiannopoulos could be dismissed as early as end of the day Monday. Yiannopoulos was disinvited from Conservative Political Action Conference (CPAC) on Monday after a video of him talking about pedophilia resurfaced over the weekend.

      The Wrap
    • David Cassidy Reveals He Is Battling Dementia: ‘A Part of Me Always Knew This Was Coming’

      David Cassidy is battling dementia. The 66-year-old actor, widely known for his starring role as Keith Partridge on the 1970s series The Partridge Family, reveals to PEOPLE that he is fighting the memory loss disease. Of his mother’s struggles, Cassidy recalls: “In the end, the only way I knew she recognized me is with one single tear that would drop from her eye every time I walked into the room.

      People
    • Melania Trump's sister shows rare behind-the-scenes look

      (CNN)Melania Trump is beginning to forge her own path as America's first lady, assembling a team of aides and advisers. But the name of one longtime confidante, and perhaps her most trusted friend, won't be announced with a news release or statement or a new title: her sister, Ines Knauss. Knauss, Trump's older sister, lives just blocks from Trump Tower in the Trump Park Avenue property, public records confirm. She was Trump's maid of honor at her 2005 Palm Beach wedding, People magazine reported at the time. And the first lady called Knauss "an incredible woman and a friend" in her July speech at the Republican National Convention. And the sister of the famously private Slovenian-born first

      CNN q
    • Elderly Woman Stuck in Chair for Months Found `Molded` to Chair

      Residents in a Springfield Township neighborhood had no idea one of their neighbors was living in squalor until emergency vehicles lit up their typically quiet street, the Toledo Blade reported.

      Tribune
    • First-Grade Teacher Suspended Over 'Illegal Aliens' Post: School District

      The elementary school teacher advocated reporting undocumented immigrants, according to school district officials, who suspended her.

      Inside Edition
    • Greta Van Susteren To Donald Trump: “Back Off”

      “Mr. President, back off,” Greta Van Susteren said as she wrapped her MSNBC program addressing Donald Trump having taken to calling the press the “enemy” of the American people. Meanwhile, over at her former network, Fox News Channel, Trump was applauded and defended for the remark by Sean Hannity and Bill O’Reilly. O’Reilly went with the argument the press is aligned with “with a political movement” and therefore is no longer objective or free. Hannity chose an even more…

      Deadline
    • 10 Middle Class Jobs That Will Be Gone Soon

      Unemployment may have returned to pre-recession levels, but many of the middle class jobs many Americans used to rely on to get by are nowhere to be found.

      The Cheat Sheet q
    • Every important 2017 NHL trade rumor in one place

      NHL trade winds have been quiet for longer than usual this season, but recently they’ve begun to pick up. The beginning of trade season (generally accepted as early January) has already featured the kinds of depth moves that signal teams are loading up for bigger moves. Whether it’s Tommy Wingels to Ottawa, Vernon Fiddler to Nashville, or a Lightning defenseman to Montreal, the signs are there.

      SB Nation q
    • Rob Kardashian just shared his “favorite pic” with Dream after his split from Blac Chyna

      Though he hasn’t exactly had a stellar couple of months, Rob Kardashian just shared a photo with his daughter, Dream, that (hopefully)…

      Hello Giggles
    • 5 Things to Know: The Case of Slain Indiana Teens Abigail Williams and Liberty German

      When Liberty German and Abigail Williams were reported missing last Monday, authorities initially did not suspect foul play. Since their alleged murders, state police have announced that a man photographed on the hiking trail near where the girls were last seen alive is now “the main suspect” in the case. Here are five things to know about the homicide case of Abigail Williams and Liberty German.

      People
    • The Partridge Family’s Danny Bonaduce Says Now Is a ‘Great Time’ to Send Love to David Cassidy

      Danny Bonaduce is standing by his Partridge brother David Cassidy, after he revealed he’s battling dementia. “David Cassidy once had a bigger fan club than Elvis & the Beatles. Bonaduce, who portrayed the middle child in a family of five children, was the first former Partridge costar to speak out following Cassidy’s announcement.

      People
    • NCIS: LA Recap: Mole Hunt Ends With Another Betrayal, Hint at Big Exit

      CBS’ NCIS: Los Angeles concluded its long-running mole storyline on Sunday night, but not before raising the curtain on another snitch, letting one shady sort slip away and seemingly setting the stage for a cast member’s sad swan song. When last we tuned in, “Sullivan” aka CIA Officer Ferris had taken Kensi hostage, drugging her […]

      TVLine.com