Walmart's White Cloud toilet paper is tops

Consumer Reports
White Cloud Ultra toilet paper

(Photo: walmart.com)

You're standing before a wall of white in the toilet paper aisle of your local retailer, thinking: How much difference can there really be between brands X,Y and Z? So you go with the cheapest, or the one you know best, only to be reminded later that, actually there's a big difference between good and bad TP. That's plain to see in Consumer Reports' toilet paper Ratings, where fifty points separate our first and last-place products. So before restocking your supply, be sure to check the results.

MORE AT CONSUMER REPORTS

We test toilet paper on four key criteria, using a combination of machinery and sensory panelists. Strength is measured by an apparatus called an Instron, which pushes a steel ball through stacked sheets of paper. The same machine also evaluates tearing ease. All-important softness is determined by panelists, who gently caress each toilet paper. Disintegration, indicating how well paper will move through your home's plumbing, involves a water-filled beaker, a 20-inch stirring rod, and a vibrating plate.

The tough tests turn up quite a few stinkers. Take our bottom-rated CVS Earth Essentials, which received subpar scores for both strength and softness. Whole Foods' 365 Everyday Value and Walgreens' Big Roll performed only slightly better. These toilet papers are almost sure to disappoint.

Great Value Ultra Strong toilet paper from Wal-Mart

(Photo: walmart.com)

Out of the two dozen-plus products we tested, five performed well enough to make our winner's circle. Three are Walmart exclusives, including a pair of White Cloud products and Great Value Ultra Strong. Softness is superb with all three toilet papers, though only the top-rated White Cloud 3-Ply Ultra Soft and Thick combines softness with superior strength and disintegration. As a result, it was tops in our tests by a wide margin.

If you're not a Walmart shopper, consider our picks from Quilted Northern or CVS.

(See also: Is Starbucks really the best coffee?)

Looking for a green toilet paper? The most eco-friendly options are made from fibers recovered from paper that would otherwise end up in a landfill or incinerator, as opposed to trees from responsibly managed forests. Seventh Generation meets that claim, and it was quite soft in our tests, though not as strong as models that make our recommended list.

Copyright © 2006-2013 Consumers Union of U.S., Inc. No reproduction, in whole or in part, without written permission.

* Yahoo! Shopping was not compensated by the brands featured within this article.

Sorry you didn't like this comment. Please provide a reason below.

Are you sure?
Rating failed. Try again.
Request failed. Try again.
We will promote constructive and witty comments to the top, so everyone sees them!
Sorry, we can’t load comments right now. Try again.

    Recommended for You

    • Gamer dies while attempting 24-hour livestream for charity

      VIRGINIA BEACH, Va. (AP) — A Virginia man who died at home while playing a 24-hour video game marathon was part of an online livestreaming community where members sometimes go to extremes to build their audiences, experts say.

      Associated Press
    • Big changes are in the works for the Marine Corps' elite snipers

      Since the days of Gunnery Sgt. Carlos Hathcock and his exploits in Vietnam, the image of Marine Corps Scout Snipers has struck fear in the hearts of America’s enemies. The Corps has one of the most comprehensive — and toughest — training schools for its sniper teams, with a grueling curriculum of long-range shooting, covert reconnaissance and advanced camouflage. And that’s the problem, Corps infantry leaders say. Marine officials have confirmed that Commandant Gen. James Neller is considering a plan that would make being a Scout Sniper a primary military occupational specialty in the Marine Corps, a move infantry leaders say would help units better meet the increasing demand for these highly-skilled specialists.

      Business Insider q
    • Mama June’s Weight Loss Was a Total Revenge Move Against Sugar Bear

      Mama June Shannon‘s motivation to lose weight has been revealed. The reality star opened up on the premiere of her new show, Mama June: From Hot to Not, that she decided to lose weight when her ex, Sugar Bear, revealed he was getting married and that he wanted her to be there. June’s daughters, Alana “Honey Boo Boo,” and Lauryn “Pumpkin,” encouraged her along the way.

      People
    • Witnesses: Bar gunman shouted 'get out of my country'

      OLATHE, Kan. (AP) — In the middle of a crowded bar, Adam Purinton yelled at two Indian men to "get out of my country," witnesses said, then opened fire in an attack that killed one of the men and wounded the other, as well as a third man who tried to help.

      Associated Press
    • Former Nursing Home Worker Accused of Giving Lap Dance to 100-Year-Old Patient Speaks Out

      A former Ohio nursing home worker accused of performing a lewd act on a 100-year-old patient with dementia is speaking out.

      Tribune
    • Boy miraculously survives spider bite thanks to quick-thinking dad

      A 10-year-old Australian boy has survived a bite from one of the world’s deadliest spiders after taking a record 12 vials of anti-venom, local media reported. Matthew Mitchell was helping his dad clear out the back shed at their home north of Sydney when he was bitten on the finger by a funnel-web spider that had been lurking in his shoe. “It sort of clawed onto me and all the legs and everything crawled around my finger and I couldn’t get it off,” he told the Australian Daily Telegraph. His family used his shirt as a compression bandage to try to slow the venom’s spread and rushed him to a hospital. He experienced convulsions but survived after being given 12 vials of anti-venom, which local

      New York Post q
    • Mama June Reveals Reason Behind Shocking Weight Loss in 'From Not to Hot' Premiere

      The reality star decided to get in shape for a very special event.

      Entertainment Tonight
    • Alan Dershowitz: Why I Will Leave Democratic Party If Keith Ellison Is Elected DNC Chairman

      Ed. Note: This article first appeared in The Hill. Tomorrow the Democratic National Committee (DNC) will have to choose the direction of the Democratic Party, as well as its likely composition. It will be among the most important choices the DNC has ever had to make. There has been powerful push from the hard-left of the Democratic Party, led by senator Bernie Sanders, to elect Keith Ellison chairman. If he is elected, I will quit the party after 60 years of loyal association and voting. I will become an independent, continuing to vote for the best candidates, most of whom, I assume, will still be Democrats. But I will not contribute to the DNC or support it as an institution. My loyalty to my

      Newsmax q
    • Amber Tamblyn announces utterly ridiculous baby name - and people aren't quite sure what to think

      The US actress Amber Tamblyn and her husband, comedian and actor David Cross, have welcomed a new baby daughter – and, as per modern tradition, have taken to social media to announce the name of the new arrival. "David and I are proud to announce the birth of our daughter, Dauphinoise Petunia Brittany Scheherazade Von Funkinstein Mustard Witch RBG Cross Tamblyn-Bey jr.," wrote 127 Hours and Two and a Half Men star Tamblyn in a post on Tuesday, as she shared a video of her daughter's foot via Instagram.

      The Telegraph
    • GPS device-maker Garmin reeling after workers gunned down

      OLATHE, Kan. (AP) — GPS device-maker Garmin long has revered diversity in its workforce, even when the locale of its ever-sprawling operational headquarters — a largely white Kansas City suburb — didn't reflect it.

      Associated Press
    • Mysterious sea creature that washed ashore in Philippines is identified; video

      The remains of a hairy, white sea creature that washed ashore Wednesday afternoon on a beach on Dinagat Island in the Philippines created a buzz among the locals of Barangay Poblacion and on social media. Most speculated it was a sea cow. Some said it resembled an Old English sheepdog. The creepy beast measured 20 feet long and, as it sat on the shoreline, became the subject of many selfies, photographs and videos. Sky News reported that the Bureau of Fisheries and Aquatic Resources at first believed it could be the remains of a sea cow. But after testing samples it was determined to be the carcass of a whale in an advanced stage of decomposition, according to the Sun Star. The type of whale

      GrindTV.com q
    • Emma Watson’s asymmetrical white top looks impossible to pull off, but by gosh, she does it

      In case you haven’t noticed, the real-life Belle (aka Emma Watson) has been CRUSHING IT with her style choices for the Beauty…

      Hello Giggles
    • Latest: Church went into lockdown after Kansas bar shooting

      OLATHE, Kan. (AP) — The Latest on a deadly shooting at a Kansas bar that some witnesses said was racially motivated (all times local):

      Associated Press
    • A Mysterious Blob Has Washed Up On A Beach In The Philippines

      A giant, hairy blob has washed up on a beach in the Philippines, baffling locals and prompting a worldwide race to identify it.

      The Huffington Post UK q
    • 11 Healthy Chilis That Are Totally Changing The Chili Game (13 photos)

      They're packed with superfoods and general awesomeness. From Delish

      Delish
    • Honey Boo Boo Reveals How Mama June Hid Shocking Weight Loss from the Public: ‘She Went Overboard’

      Honey Boo Boo is spilling all of the details surrounding her mother’s body transformation. Stopping by PEOPLE Now, Mama June Shannon‘s daughters Alana Thompson (AKA “Honey Boo Boo”) and Lauryn (“Pumpkin”), opened up about watching their former pageant mom go from 460 lbs. to a size 4. Since losing weight and filming for WE tv’s new docu-dramedy Mama June: From Not to Hot, Shannon, 37, has remained hidden from the public eye as to not reveal her drastic new transformation before the show’s premiere — and it hasn’t been easy.

      People
    • Falcons are still finding ways to help Patriots even after the Super Bowl

      The Atlanta Falcons did the New England Patriots a solid by blowing a 28-3 lead in Super Bowl LI, and they’re still doing them favors weeks later. Falcons are too kind to Pats. When the Patriots traded Jamie Collins to the Browns, it was for a conditional 2018 fourth-round pick.

      SB Nation q
    • Bloomberg Scrubs White House Correspondents’ Dinner Party As Donald Trump Vows To “Do Something” About Press

      Add Bloomberg L.P. to the list of media outlets deciding to opt out of hosting parties at this year’s White House Correspondents’ Dinner. Vanity Fair, which traditionally co-hosted the party at the French Ambassador’s residence,  pulled out earlier this month. Bloomberg joins a growing list of media outlets who don’t like this year’s dinner optics; The New Yorker said earlier this month it was scrubbing plans to host its party held at a hotel near the White…

      Deadline
    • Amal Clooney's Baby Bump Got All Dressed Up in a Breathtaking Custom Versace Gown

      The international human-rights attorney, 39, was on hand Friday in Paris to support her husband George Clooney at the 42nd César Awards, where the actor was presented with a career award as “the most charismatic actor of his generation.” The annual ceremony is held to honor top achievements in France’s film industry, comparable to the Oscars in the United States. Amal’s growing baby bump was visible under a white strapless fitted sheath dress featuring a flirty, ombré feathered bottom. This is the second time the mama-to-be has been spotted out and about since her pregnancy news went public.

      People
    • Inside Tommy Hilfiger's $27.5 Million Colorful Miami Estate (12 photos)

      The designer and his wife are selling their private colorful oasis. From Harper's BAZAAR

      Harper's Bazaar