Walmart's White Cloud toilet paper is tops

Consumer Reports
White Cloud Ultra toilet paper

(Photo: walmart.com)

You're standing before a wall of white in the toilet paper aisle of your local retailer, thinking: How much difference can there really be between brands X,Y and Z? So you go with the cheapest, or the one you know best, only to be reminded later that, actually there's a big difference between good and bad TP. That's plain to see in Consumer Reports' toilet paper Ratings, where fifty points separate our first and last-place products. So before restocking your supply, be sure to check the results.

MORE AT CONSUMER REPORTS

We test toilet paper on four key criteria, using a combination of machinery and sensory panelists. Strength is measured by an apparatus called an Instron, which pushes a steel ball through stacked sheets of paper. The same machine also evaluates tearing ease. All-important softness is determined by panelists, who gently caress each toilet paper. Disintegration, indicating how well paper will move through your home's plumbing, involves a water-filled beaker, a 20-inch stirring rod, and a vibrating plate.

The tough tests turn up quite a few stinkers. Take our bottom-rated CVS Earth Essentials, which received subpar scores for both strength and softness. Whole Foods' 365 Everyday Value and Walgreens' Big Roll performed only slightly better. These toilet papers are almost sure to disappoint.

Great Value Ultra Strong toilet paper from Wal-Mart

(Photo: walmart.com)

Out of the two dozen-plus products we tested, five performed well enough to make our winner's circle. Three are Walmart exclusives, including a pair of White Cloud products and Great Value Ultra Strong. Softness is superb with all three toilet papers, though only the top-rated White Cloud 3-Ply Ultra Soft and Thick combines softness with superior strength and disintegration. As a result, it was tops in our tests by a wide margin.

If you're not a Walmart shopper, consider our picks from Quilted Northern or CVS.

(See also: Is Starbucks really the best coffee?)

Looking for a green toilet paper? The most eco-friendly options are made from fibers recovered from paper that would otherwise end up in a landfill or incinerator, as opposed to trees from responsibly managed forests. Seventh Generation meets that claim, and it was quite soft in our tests, though not as strong as models that make our recommended list.

Copyright © 2006-2013 Consumers Union of U.S., Inc. No reproduction, in whole or in part, without written permission.

* Yahoo! Shopping was not compensated by the brands featured within this article.

Sorry you didn't like this comment. Please provide a reason below.

Are you sure?
Rating failed. Try again.
Request failed. Try again.
We will promote constructive and witty comments to the top, so everyone sees them!
Sorry, we can’t load comments right now. Try again.

    Recommended for You

    • UPS Driver Who Spotted 'Call 911' Scrawled on Package Helps Save Captive Woman

      A 3-year-old child was locked in a room of the house during the ordeal.

      Inside Edition
    • Husband who hasn’t had sex in years asks, ‘Is this normal?’

      Hi, Carolyn: Should I be worried that my wife and I have had no sex for literally years? I am guessing it is at least three years. Not even heavy make-out sessions. It just seems that my wife has no interest. I am afraid to broach the subject for fear of a negative answer. We don’t sleep in the same bed anymore either. I am a big snorer and chose to sleep in the guest room. It’s fine because she is a light sleeper and I am happier that she is getting her sleep. I do use a CPAP but it does come off sometimes. The no-sex thing just happened over time. We have both gained some weight but we are not obese — we could both lose 20 or 30 pounds. Is this normal or should we seek help? J.: Should I be

      Washington Post q
    • Classmates Keep Missing Boy’s Desk Empty as Tribute After Friend Allegedly Helps Murder Him

      The recent discovery of a missing Alaska teen’s dead body, weeks after he vanished — and the subsequent arrest of one of his friends — has shaken their small community. In mourning 16-year-old David Grunwald, they are also remembering his life: One his teachers tells PEOPLE the boy’s desk chair is being kept empty in tribute to the funny and eager student, who dreamed of being a pilot. “We all miss him,” Zack Lanphier, David’s former high school teacher at Mat-Su Career & Tech, tells PEOPLE.

      People
    • Town & Country
    • PEOPLE’s Picks for the Top 10 Movies of 2016 (10 photos)

      From an American hero to a mischievous demigod to a mysterious group of extraterrestrials, giants ruled

      People
    • 'Jersey Shore' Star Pauly D Looks Unrecognizable in New Instagram Video — See the Clip Here!

      Pauly D looks totally different compared to his Jersey Shore days! In a new Instagram video, the reality star looks completely unrecognizable, and fans are wondering if Pauly went under the knife! In the video, the Jersey Shore star invites fans to a New Year's Eve celebration he's scheduled to DJ. If the reality star did indeed have work done, he wouldn't be the first Jersey Shore star to change their appearance. Snooki previously admitted to receiving treatments like Botox, while JWOWW underwent a breast augmentation. Click through the slideshow to see the Jersey Shore cast then and now!

      intouchweekly.com q
    • Sexless marriage worries husband

      Dear Carolyn DEAR CAROLYN: Should I be worried that my wife and I have had no sex for literally years? I am guessing it is at least three years. Not even heavy make-out sessions. It just seems that my wife has no interest. I am afraid to broach the subject for fear of a negative answer. We don’t sleep in the same bed anymore either. I am a big snorer and chose to sleep in the guest room. It’s fine because she is a light sleeper and I am happier that she is getting her sleep. I do use a CPAP but it does come off sometimes. The no-sex thing just happened over time. We have both gained some weight but we are not obese — we could both lose 20 or 30 pounds. Is this normal or should we seek help? —

      The Seattle Times q
    • One Direction Star Louis Tomlinson's Mother Johannah Dead at 43

      Louis Tomlinson's mother, Johannah Deakin, has died after a battle with leukemia.

      Entertainment Tonight
    • Pennsylvania Teen, 18, Streamed Fatal Car Crash on Facebook Live

      A teenage driver was streaming to Facebook Live while she drove along a Pennsylvania highway just before a tractor-trailer rear ended her vehicle after midnight Tuesday, killing her and a passenger in a fiery wreck. Brooke Miranda Hughes, 18, was behind the wheel on Interstate 380 near Tobyhanna as she live-streamed her car ride with 19-year-old friend, Chaniya Morrison-Toomey, who can be heard saying “Are you going live?” in the now-deleted footage, according to the Associated Press. Before Hughes could answer, bright lights flash inside the car and sounds of screeching tires can be heard, followed by seven-minutes of blackness, the Scranton Times-Tribune reported.

      People
    • Hot bikini photos of Bella Hadid will make you want to hit the beach

      These hot photos of Bella Hadid will spark your wanderlust!

      iTripto
    • What does "Hotel California" really mean? (And other questions for Don Henley)

      The Eagles are among the 2016 Kennedy Center honorees. The band formed in the early 1970s and helped define classic rock on the radio, becoming one of the world’s most successful bands. But when drummer Don Henley hears one of their songs on the radio now, he usually turns it down. “After 44 years, you just really don’t want to hear ‘em when you’re off,” Henley said. “When I’m off duty, I’d rather listen to somebody else, or just silence. Silence is good. You don’t get much of it these days anywhere. So I’m a big fan of silence.” He may be a fan of silence, but with the Eagles, Don Henley created some of the most popular sounds in American music.   Like their hit song, the Eagles seemed really

      CBS News q
    • Bindi Irwin posted the sweetest goodbye message to her boyfriend, and our hearts are melting and breaking all at once

      Long distance relationships are HARD, but not impossible. Just look at Bindi Irwin (daughter of the late Steve Irwin) and her American boyfriend, pro…

      Hello Giggles
    • What to Know About Jocelyn Wildenstein

      The New York socialite, 71, is currently facing charges for allegedly attacking her 49-year-old boyfriend with scissors at her Trump World Tower Apartment in New York City. For one — and perhaps the most obvious to those unacquainted with Wildenstein’s personal life — there is her face, which has undergone so many plastic surgeries that it’s taken on a kind of feline quality, leading Wildenstein to be derided “Catwoman” in certain circles. Wildenstein’s surgery journey started with an eye lift during the first year she was married to Alec Wildenstein, a French-born, American-raised art dealer, racehorse owner and businessmen heir to a billion-dollar fortune.

      People
    • Chart shows exactly how Trump's tax plan could affect you

      While some richer taxpayers could benefit from Trump's proposed reforms, others may end up paying more.

      CNBC
    • Michael Moore Says Trump May Decide To Quit Presidency

      “He may decide he just wants to quit before he even takes office,” the Academy Award-winning filmmaker said in an interview Wednesday.

      International Business Times
    • AT&T customers will get an unexpected refund on their next bill

      Hell doesn't appear to be freezing over and it's definitely not April 1st, so I guess this story is actually true. More than 2.7 million AT&T customers will be getting refunds on their bill credits in the next two months, as the Federal Trade Commission settles an issue over AT&T billing for "premium text message services" without the consent of customers. According to the FTC , AT&T added a $9.99-a-month charge to the bills of many consumers, purportedly for "premium text messaging services," including ringtones, wallpaper, and text messages providing horoscopes, flirting tips, celebrity gossip, and other similar information. The practices continued until January 2014, when the FTC managed to get AT&T to stop the practice . But today, the Commission announced that it's been able to go even further, getting AT&T to refund those charges to consumers. Through the FTC's refund program, 2.5 million current AT&T customers will receive a bill credit in the next 75 days, while former customers will be getting a check in the mail. Those refunds aren't small, as the FTC says the average amount is $31. The refunds come from a 2014 settlement, which saw AT&T pay $80 million towards refunds. The refund program itself is being administered by a third-party company, Epiq Systems, rather than AT&T. This is the last step in a long process for the FTC, which has been planning this refund for years. It forced AT&T to notify customers who had been affected by the bad billion practices. Those customers in turn filed claims with the FTC, who examined the validity, and is now processing the refunds. The FTC has established a site to help anyone with questions about the refund process, and to also pre-emptively work against scammers who will undoubtedly use these "refund checks" as an opportunity to scam unsuspecting victims.

      BGR News
    • Fewer cars are parked at malls. Here's what that could mean for Apple, analyst says

      The stakes are also high, as Apple recovers from three straight quarters of yearly revenue slides.

      CNBC.com q
    • Hatchimals: The Toy Craze of 2016

      Hatchimals, the hottest toy this holiday season, are furry creatures that hatch from an egg when you play with them. Retailers are sold out across the country, but some resellers have inflated prices and are making a huge profit.

      Yahoo Style
    • Friend of Teens Who Died While Streaming on Facebook Live Was Dropped at Home Before Deadly Crash: ‘It Doesn’t Feel Real’

      Samantha Kelly-Piasecki was riding with her best friends Brooke Miranda Hughes and Chaniya Morrison-Toomey on Monday night when she asked to be dropped off at home. “Brooke texted me asking if I wanted to come back out with her, but I said I had work in the morning,” Kelly-Piasceki, 17, tells PEOPLE. It was the last time the Scranton, Pennsylvania, teen would hear from her friends, who were on their way to the Poconos, according to Kelly-Piasceki.

      People
    • Critics: Alabama execution helps case against sedative

      ATMORE, Ala. (AP) — An Alabama execution in which a prisoner heaved his chest, coughed and appeared to move offers more evidence that a drug used to sedate inmates before they are put to death should not be used in lethal injections, critics of the drug said Friday.

      Associated Press