Walmart's White Cloud toilet paper is tops

Consumer Reports
White Cloud Ultra toilet paper

(Photo: walmart.com)

You're standing before a wall of white in the toilet paper aisle of your local retailer, thinking: How much difference can there really be between brands X,Y and Z? So you go with the cheapest, or the one you know best, only to be reminded later that, actually there's a big difference between good and bad TP. That's plain to see in Consumer Reports' toilet paper Ratings, where fifty points separate our first and last-place products. So before restocking your supply, be sure to check the results.

MORE AT CONSUMER REPORTS

We test toilet paper on four key criteria, using a combination of machinery and sensory panelists. Strength is measured by an apparatus called an Instron, which pushes a steel ball through stacked sheets of paper. The same machine also evaluates tearing ease. All-important softness is determined by panelists, who gently caress each toilet paper. Disintegration, indicating how well paper will move through your home's plumbing, involves a water-filled beaker, a 20-inch stirring rod, and a vibrating plate.

The tough tests turn up quite a few stinkers. Take our bottom-rated CVS Earth Essentials, which received subpar scores for both strength and softness. Whole Foods' 365 Everyday Value and Walgreens' Big Roll performed only slightly better. These toilet papers are almost sure to disappoint.

Great Value Ultra Strong toilet paper from Wal-Mart

(Photo: walmart.com)

Out of the two dozen-plus products we tested, five performed well enough to make our winner's circle. Three are Walmart exclusives, including a pair of White Cloud products and Great Value Ultra Strong. Softness is superb with all three toilet papers, though only the top-rated White Cloud 3-Ply Ultra Soft and Thick combines softness with superior strength and disintegration. As a result, it was tops in our tests by a wide margin.

If you're not a Walmart shopper, consider our picks from Quilted Northern or CVS.

(See also: Is Starbucks really the best coffee?)

Looking for a green toilet paper? The most eco-friendly options are made from fibers recovered from paper that would otherwise end up in a landfill or incinerator, as opposed to trees from responsibly managed forests. Seventh Generation meets that claim, and it was quite soft in our tests, though not as strong as models that make our recommended list.

Copyright © 2006-2013 Consumers Union of U.S., Inc. No reproduction, in whole or in part, without written permission.

* Yahoo! Shopping was not compensated by the brands featured within this article.

Sorry you didn't like this comment. Please provide a reason below.

Are you sure?
Rating failed. Try again.
Request failed. Try again.
We will promote constructive and witty comments to the top, so everyone sees them!
Sorry, we can’t load comments right now. Try again.

    Recommended for You

    • Monica Lewinsky Speaks Up for Barron Trump as SNL Writer Is Suspended for Mocking the President’s 10-Year-Old Son

      Saturday Night Live writer Katie Rich has been suspended after posting a negative tweet mocking Donald Trump‘s 10-year-old son, Barron. Although all past tweets have since been deleted, Rich issued an apology to her Twitter account on Monday. After learning about the cyberbullying that was aimed at Barron, Monica Lewinsky came to the defense of Donald’s youngest son.

      People
    • Defense Secretary Mattis' first message to the troops tells you everything you need to know about his leadership style

      Defense Secretary James Mattis put out his first all-hands message to everyone in the...

      Business Insider
    • See What Little Ricky From "I Love Lucy" Looks Like Today

      When Lucille Ball and Desi Arnaz welcomed a son into the world, so did the characters they played on I Love Lucy. Lucy Ricardo gave birth to "Little Ricky" in season two. But real-life Lucy and Desi didn't want their baby on screen for obvious reasons, so they cast a wide net in search of a set of similar-looking twins. (Having two children alternate for one role helps shows adhere to child-labor laws that limit camera time for the industry's youngest actors.) Desi Arnaz chose15-month-old Joe and Mike Mayer based on a photo he'd seen of them at a Twins Club picnic, where their mother was president, the Idaho-Press Tribune reports. The newspaper caught up with the men, age 64, who both live in

      Good Housekeeping q
    • Attempted Murderer ‘So Proud of Herself’ After Randomly Stabbing Nurse 21 Times

      Pearl Moen, who was 17 at the time of the seemingly random November 2015 attack in Austin, Texas, will serve 15 years behind bars, the Travis County District Attorney said in a news release. Prosecutors said Moen’s diary entries show she stabbed her 23-year-old victim, a nurse, because she wanted to see what it would feel like to kill someone. Moen has a history of drug use and psychological issues but no previous criminal record, the DA’s office said.

      People
    • This Isn't the First Time 'Star Wars' Has Given Us a 'Last Jedi'

      Daisy Ridley at the end of The Force Awakens. Today’s revelation that the next Star Wars cinematic installment will be titled The Last Jedi has sent fans in a tizzy trying to discern the meaning. Related: Star Wars: Episode VIII Has a Title and a Poster!

      Yahoo Movies
    • Dear Abby: Mother-in-law pops in without warning

      DEAR ABBY: My mother-in-law has begun doing the “pop-in.” My husband passive-aggressively hinted that he wished he had known she was coming over. Her response was, “I’m your mother; I don’t need to let you know when I’m coming over.” I regard this as total disrespect. She has done this plenty of times — including popping in when I was having a dinner with my parents and children, which made her mad because she and my father-in-law hadn’t been invited. She did the pop-in again last week. My husband, four children and I were about to sit down to a family dinner when she rang the doorbell. I didn’t have enough food for her and my father-in-law, which made us all uncomfortable. She made a sarcastic

      Chicago Sun-Times q
    • Ivanka Trump's Inauguration Weekend Style (6 photos)

      Everything she's worn as the official first daughter. From Cosmopolitan

      Cosmopolitan
    • China says will protect South China Sea sovereignty

      By Ben Blanchard and David Brunnstrom BEIJING/WASHINGTON (Reuters) - China said on Tuesday it had "irrefutable" sovereignty over disputed islands in the South China Sea after the White House vowed to defend "international territories" in the strategic waterway. White House spokesman Sean Spicer in his comments on Monday signaled a sharp departure from years of cautious U.S. handling of China's assertive pursuit of territorial claims in Asia. "The U.S. is going to make sure that we protect our interests there," Spicer said when asked if Trump agreed with comments by his secretary of state nominee, Rex Tillerson.

      Reuters
    • Obamas Leave Palm Springs, Presumably For Richard Branson's Island (PHOTO)

      1 1/23/2017 2:29 PM PST Barack and Michelle Obama have left Palm Springs, less than 3 days after arriving, and it seems they're on their way to Richard Branson's private island in the Caribbean. The former prez and Michelle boarded a private jet Monday morning ... a jet owned by Branson. The plane is bound for the airport a stone's throw from Necker Island, where Branson lives.Branson is involved in a slew of socially conscious causes, including deep concerns over climate change ... one of President Obama's passions. Branson has been a vocal proponent of Obamacare, and a longtime supporter of the president. Just 2 days ago Branson posted a pic of himself and the former president.

      TMZ q
    • A Plea to Trump Fans: This Man is Dangerous

      The president is not just lying to you and me—now he’s lying to himself.

      GQ
    • A former model starved to death, but not from anorexia

      In her late 20s, Lisa Brown had it all—the 5'10" former model married her college sweetheart, had attended grad school, and loved to cook gourmet meals and take spins in a classic Mustang convertible. But at 28 she began to mysteriously lose weight and vomit after eating. By the time she stepped on a scale to check her weight, she was 112 pounds, down from 140 pounds, reported Good Housekeeping in 2015. Her eventual diagnoses a few years later? Superior mesenteric artery syndrome, a condition in which her small intestine was being pinched and not allowing food to pass through, and gastroparesis, which kept her stomach from emptying correctly, reports People. On Saturday, after many therapies

      Fox News q
    • Giant underwater goddess found off Turkish coast in ancient shipwreck

      A giant goddess sculpture has been found on the sea floor off the south-western coast of Turkey. The 2,700-year-old artefact was found by archaeologists investigating the contents of a 43m deep shipwreck uncovered in November 2016. Researchers from Dokuz Eylül University sifted through an area of approximately 300 sq ft off the coast of Bozburun, in Turkey's Marmaris district, hoping to uncover Mediterranean relics.

      International Business Times UK q
    • Man convicted of 3 murders as teen kills himself in prison

      CAMP HILL, Pa. (AP) — A man who broke into a classmate's home in 2007 and stabbed the teenager and his parents to death has killed himself in prison, authorities said Monday.

      Associated Press
    • Chelsea Clinton shuts down trolls who targeted Barron Trump

      Former First Daughter Chelsea Clinton has spoken out in defence of Barron Trump, the US president's youngest son, after trolls targeted him with cruel memes online during the inauguration.  In a Facebook post Chelsea, who spent much of her teenage years in the spotlight while her dad Bill Clinton was president, said the 10-year-old "deserves the chance every child does-to be a kid".  But she also turned political: "Standing up for every kid also means opposing POTUS policies that hurt kids". Criticism of Barron's facial expressions and posture during the inauguration was widespread on social media, with people mocking him and calling him out for looking bored.  A Saturday Night Live writer even tweeted: "Barron will be this country's first homeschool shooter". The tweet was later deleted.  People on Facebook praised Chelsea for defending Barron while also expressing her political ideas:  BONUS: Donald Trump's inauguration address included a Bane quote ›

      Mashable
    • Cramer: Here is why Target's shortfall is so frightening for retail

      Jim Cramer explains why Target's own self-cannibalization is the scariest of all for retail.

      CNBC
    • White House Press Secretary Sean Spicer: ‘Our Intention Is Never to Lie’ But ‘Sometimes We Can Disagree with the Facts’

      Two days after making false statements about the attendance and audience for President Donald Trump’s inauguration, White House Press Secretary Sean Spicer vowed to always “be honest with the American people” — but added that “sometimes we can disagree with the facts.”

      People
    • Killer Mike Is Here for Anyone Trying to "F*ck Up" Richard Spencer

      Killer Mike is here for punching "Nazis" like Richard Spencer upside the head.

      Pigeons & Planes
    • Barack and Michelle Obama Pop In to Say They Haven't Gone Anywhere

      America's mom and dad, just checking in on Twitter...

      Elle
    • Tom Brady’s Big A– Sideline Coat Draws Hilarious Comparisons

      Kellyanne Conway isn’t the only one getting called out for her cold weather attire.

      The Wrap