Walmart's White Cloud toilet paper is tops

Consumer Reports
White Cloud Ultra toilet paper


You're standing before a wall of white in the toilet paper aisle of your local retailer, thinking: How much difference can there really be between brands X,Y and Z? So you go with the cheapest, or the one you know best, only to be reminded later that, actually there's a big difference between good and bad TP. That's plain to see in Consumer Reports' toilet paper Ratings, where fifty points separate our first and last-place products. So before restocking your supply, be sure to check the results.


We test toilet paper on four key criteria, using a combination of machinery and sensory panelists. Strength is measured by an apparatus called an Instron, which pushes a steel ball through stacked sheets of paper. The same machine also evaluates tearing ease. All-important softness is determined by panelists, who gently caress each toilet paper. Disintegration, indicating how well paper will move through your home's plumbing, involves a water-filled beaker, a 20-inch stirring rod, and a vibrating plate.

The tough tests turn up quite a few stinkers. Take our bottom-rated CVS Earth Essentials, which received subpar scores for both strength and softness. Whole Foods' 365 Everyday Value and Walgreens' Big Roll performed only slightly better. These toilet papers are almost sure to disappoint.

Great Value Ultra Strong toilet paper from Wal-Mart


Out of the two dozen-plus products we tested, five performed well enough to make our winner's circle. Three are Walmart exclusives, including a pair of White Cloud products and Great Value Ultra Strong. Softness is superb with all three toilet papers, though only the top-rated White Cloud 3-Ply Ultra Soft and Thick combines softness with superior strength and disintegration. As a result, it was tops in our tests by a wide margin.

If you're not a Walmart shopper, consider our picks from Quilted Northern or CVS.

(See also: Is Starbucks really the best coffee?)

Looking for a green toilet paper? The most eco-friendly options are made from fibers recovered from paper that would otherwise end up in a landfill or incinerator, as opposed to trees from responsibly managed forests. Seventh Generation meets that claim, and it was quite soft in our tests, though not as strong as models that make our recommended list.

Copyright © 2006-2013 Consumers Union of U.S., Inc. No reproduction, in whole or in part, without written permission.

* Yahoo! Shopping was not compensated by the brands featured within this article.

Sorry you didn't like this comment. Please provide a reason below.

Are you sure?
Rating failed. Try again.
Request failed. Try again.
We will promote constructive and witty comments to the top, so everyone sees them!
Sorry, we can’t load comments right now. Try again.

    Recommended for You

    • Tiger Woods Doesn’t Regret Cheating on Ex-Wife Elin Nordegren

      The 40-year-old professional golfer opened up to Charlie Rose on Thursday.

      Entertainment Tonight
    • Man 'fed up' with with children playing on drive jailed after running over and killing neighbour's son

      A man who ran over and killed his neighbour's five-year-old son after becoming "fed up" with children playing on his driveway has been jailed for two years. David Cowell, 42, killed neighbour Riley Ferguson, while he pulled his car onto the drive he shared with the boy's family in Milton Keynes, Buckinghamshire. Cowell had denied the charge of causing death by careless driving but was convicted by a majority verdict.

      International Business Times UK q
    • Thousands of California soldiers forced to repay enlistment bonuses a decade after going to war

      Short of troops to fight in Iraq and Afghanistan a decade ago, the California National Guard enticed thousands of soldiers with bonuses of $15,000 or more to reenlist and go to war. Now the Pentagon is demanding the money back. Nearly 10,000 soldiers, many of whom served multiple combat tours, have been ordered to repay large enlistment bonuses — and slapped with interest charges, wage garnishments and tax liens if they refuse — after audits revealed widespread overpayments by the California Guard at the height of the wars last decade. Investigations have determined that lack of oversight allowed for widespread fraud and mismanagement by California Guard officials under pressure to meet enlistment targets.

      Los Angeles Times q
    • Ivanka Trump backs her father but doesn't want to fall with him

      Ivanka, soon to turn 35, is still clearly her father's protegee. Having grown up in the spotlight from an early age, at a time when her father's extramarital affairs filled the tabloid press, Ivanka knows how to tend to her own image -- and that of the clothing line that bears her name.

    • An embarrassing situation at the Al Smith Dinner

      'The O'Reilly Factor': Bill O'Reilly's Talking Points 10/21

      FOX News Videos
    • Pictures of two Egyptian children engaged to be married trigger outrage — once again

      CAIRO – While celebrating his eldest son's lavish wedding, at which a number of famous singers and belly dancers performed, Nasser Hassan decided to "double the joy," he later recalled. He announced that his son Omar would marry his cousin Gharam. At the wedding, held in a province about 75 miles north of Cairo, the guests didn’t find it strange. Some would later tell Egypt’s Al Watan newspaper that there was “nothing inappropriate,” adding that it was only “an engagement, not a marriage". Omar is 12 years old. His fiancee, Gharam, is 11. Egyptian laws prohibit official registration for marriages for anyone under the age of 18. But the practice remains prevalent. According to UNICEF, 17 percent

      Washington Post q
    • Deer walks up to hunter and demands head scratches

      Hunter Jordan Maxon from New Richmond, Wisconsin, had a very odd encounter with a very friendly deer.  After setting up a deer stand in a clearing, Maxon looked around to see if any wildlife had wandered into the area before he started hunting. That's when he noticed a buck about 70 yards away.  "I figured I'd wait for him to leave the clearing, however, after five minutes of standing there, he wouldn't leave," Maxon explained on YouTube.  SEE ALSO: Deer fearlessly leaps through house window, becomes viable stuntman Instead of leaving, the buck approaches Maxon, who gently convinces the dear to come a bit closer with noises you'd use to coax a cat or dog.  The deer comes so close that Maxon is

      Mashable q
    • Khloe Kardashian And Tristan Thompson Are Reportedly Getting Married

      UPDATE: According to ESPN, the two are not engaged to be married. “Khloe and Tristan plan on spending at least $1 million on their big day,” the source tells InTouch, “and they plan to invite 400 guests.” Thankfully, that massive amount of people won’t have to travel far, as Khloe and Tristan reportedly want to hold their wedding ceremony in California.

    • Bermuda Triangle mystery solved? Experts say 'air bombs' sank ships and brought down planes

      The mystery of Bermuda Triangle may have been solved according to a new documentary. A documentary by the Science Channel showcases new satellite imagery from NASA over coastal Florida, revealing "a series of hexagon-shaped clouds," which meteorologists say can produce 170 mph (273kmph) wind air bombs above the Bermuda Triangle. Steve Miller, a satellite meteorologist from Colorado State University, says that the straight-edged appearance of the clouds is pretty unusual.

      International Business Times UK q
    • Jennifer Garner Carries Her Daughter’s School Project in High Heels

      Jennifer Garner is a bonafide super mom. She’s raising her two daughters, Violet and Seraphina, alongside ex-husband Ben Affleck, and she manages…

      Hello Giggles
    • Why Russia and China Fear America's Seawolf-Class Submarines

      The Seawolf-class submarines were envisioned as the best submarines ever built. Designed to succeed the Los Angeles–class attack submarines and maintain America’s edge in the underwater domain, the class suffered from cost overruns and the collapse of the Soviet Union. While still some of the best submarines ever built, they were built at reduced numbers. In the late 1980s, the U.S. Navy was faced with a crisis. In 1980, the Soviet Union had received information from the Walker family spy ring that the Navy could track its submarines through excessive propeller noise. As a result, the Soviet Union went looking for advanced Western machinery to make better propellers. In 1981, the Japanese company

      The National Interest q
    • Trump gains on Clinton, poll shows 'rigged' message resonates

      By Emily Stephenson and Amanda Becker NEWTOWN, Pa./CLEVELAND (Reuters) - Republican presidential candidate Donald Trump gained on his Democratic rival Hillary Clinton among American voters this week, cutting her lead nearly in half, according to Reuters/Ipsos polling released on Friday. The polling data showed Trump's argument that the Nov. 8 election is "rigged" against him has resonated with members of his party. "Remember folks, it's a rigged system," Trump told a Pennsylvania rally on Friday.

    • Deadly Cancers: The 5 Most Fatal Types of Cancer for 2016

      Cancer is the second leading cause of death in the U.S. Here's what you need to know about the deadliest cancers so you can keep yourself protected.

      The Cheat Sheet q
    • The Best All-Inclusive Packages at Adults-Only Resorts (7 photos)

      Hear that? Its not the sound of a baby on an airplane , or an argument between two kids. Its the roar of waves crashing on rocks, tree frogs chirping from the canopy, and of complete, grown-up silence. You dont have to be a parent to value the absence of potentially noisychildren. Everyone can appreciate the absolute tranquility of a kids-free hotel. Thats not to say adults cant get rowdybut adults-only properties tend to foster a relaxed, laid-back vibe. Guests are typically seeking a low-key (and yes, quiet) reprieve from life; especially if that life has three kids between the ages of 1 and 7. Resorts such as these know theres only one thing more calming than an escape from the myriadday-to-day tasks ofparenthood (or a romantic getaway that isnt stifled by shrieking infants or toddlers peeing in the pool ): an all-inclusive package. Forget about nitpicking every cocktail or excursionall-inclusive packages make a resort stay a totally worry-free experience. You already know what the bill will look like when you get return home. Even your tips are included. If all this sounds like just what you need, read on for a few of our favorite all-inclusive packages at the top adults-only resorts.

    • Pakistani tea seller turns model after fame on social media

      ISLAMABAD (AP) — A Pakistani tea seller with striking eyes who saw his life change overnight after a picture of him at work went viral, said Friday he was totally unaware of social media until recently, when boys and girls suddenly started thronging his tea stall to take selfies with him.

      Associated Press
    • Kanye West Gives Kim Kardashian a Priceless 36th Birthday Present — See It Here

      Kanye West created a video for Kim Kardashian’s 36th birthday from old home video footage — watch

      Us Weekly
    • Mom Sobs as Son With Autism Snuggles With New Service Dog: 'The Connection Is Life-Changing'

      For years, Shanna Niehaus had watched her son try to make friends, but to no avail. So when he finally found one, she couldn't contain her emotions.

      Inside Edition
    • Gal Gadot, aka Wonder Woman, rocked the heck out of a mini trench coat and looked like a goddess

      If there is one woman who rocked our movie-loving worlds this year, it was Gal Gadot, aka, Wonder Woman. With a supporting…

      Hello Giggles
    • Ten of the Most Outrageous Pickup Trucks Ever Produced (11 photos)

      A pickup truck's job is simple, but that's never stopped anyone from turning these basic workhorses into wild machines. Some are impractical, others are too fast for their own good, but all are outrageous. From Road & Track

      Road & Track