Things like opening your pores with steam and hot water, massaging essential oils into your beard, and lathering you up with an impossibly thick shave cream. Here's something else Malka probably shouldn't tell you: You can get pretty much the same effect right in your own WC. Just follow these four steps.
Make sure you've prepped your beard with warm water. Ideally, you'll shave in the shower, but after-shower shaving works nearly as well.
Once the moisture has softened your whiskers, massage some lubricant into your beard. Purists insist on a thick-lather cream, but gel provides a more than adequate alternative, and lets you see what you're doing as you shave your sideburns.
Now you're ready to shave. Apply light pressure, and shave with the direction of your whiskers to minimize irritation. When you're done, splash cold water on your newly shorn cheeks to close up the pores.
After you've patted your face dry, moisturize with an aftershave balm. The moisture soothes your skin and prepares it for the next time you – or Boris – drag a sharp blade across your neck.