Miller Lite is changing the look of its 12-ounce glass bottle

Yahoo Shopping

View photo

.

(The new Miller Lite bottle design shown on right)

The beer company recently released a photo of a more modern-looking bottle that will hit bars and restaurants this summer.

The new bottle is still brown with a blue label, but the shape is entirely different. Perhaps most notable is that the top of the bottle is broader than the bottom. The bottle's neck is also shorter.

In a press release from MillerCoors, the company says the bottle was "inspired by form and design" and that its "contoured grip" is "intended for easy handling from the bar to the pool table."

Ryan Reis, senior director of Miller Lite, is quoted in the press release as saying, "We’re proud of the new design and we’re excited to see how everyone reacts to our new look. This time when you grab a Miller Lite, you’ll know it.”

(See also: How fattening is your favorite beer?)

This marks the first time in 40 years that the Miller Lite bottle has gone through a major update, according to Gizmodo. Other beverage companies (both alcoholic and non-) have been on a tear with new packaging this year, as well.

Heineken launched a new bottle design with a longer neck earlier this year. Budweiser recently came up with bow tie-shaped cans. And Pepsi rolled out a new design for its 20-ounce bottle, the first time the company has changed the bottle in 17 years.

Sorry you didn't like this comment. Please provide a reason below.

Are you sure?
Rating failed. Try again.
Request failed. Try again.
We will promote constructive and witty comments to the top, so everyone sees them!
Sorry, we can’t load comments right now. Try again.

    Recommended for You

    • Entertainment Tonight
    • Trump just made his most appalling claim about China yet

      Donald Trump already has a tenuous relationship with the truth, but he may have just outdone...

      Business Insider
    • After the Fyre Festival disaster, maybe don't trust models like Bella Hadid when they sell you things

      Now that the complete disaster that was Fyre Festival is over, it's time for the very attractive people who promoted the event to apologize.  On Saturday, model Bella Hadid let her fans know she was sorry about what went down.  SEE ALSO: Here's the official postmortem statement from Fyre Festival organizers ❤️... pic.twitter.com/5XqHXBGIn9 — Bella Hadid (@bellahadid) April 29, 2017 That's an apology, sort of. I mean, maybe don't promote some totally random thing that you've never experienced or barely know about next time. SEE ALSO: Instagram influencers are utter nonsense, and Fyre Fest proves it Hadid was one of the models—along with Elsa Hosk, Emily Ratajkowski, Lais Ribeiro, and Hailey Baldwin—who hyped up Fyre Festival on Instagram.  @rose_bertram: "Make sure to get your tickets for @fyrefestival 珞weekend two still available! #fyrefestival". #haileybaldwin #bellahadid #rosebertram #HaileyUpdates A post shared by Hailey Baldwin Updates (@baldwinsupdate) on Apr 4, 2017 at 6:43pm PDT In case you were wondering, Fyre Festival did not look like this. Instead, it was filled with disaster relief tents, gourmet meals consisting of cheese slices on bread, and fleeing festival-goers—many of whom paid thousands of dollars for the privilege.  Hadid and pals weren't the only models promoting the festival. The organizers also invited less famous models and "influencers" to attend for free if they posted about the event on Instagram.  Amanda Riley told her tragic story to The Hollywood Reporter .  "I was in L.A. about six months ago when I was offered these tickets — everything paid for. The organizers were trying to get a lot of promotion from models. A couple of friends and I were going to go; everything was paid and comped in exchange for a couple of posts to help them with marketing." Which she did! Packing to leave my home in Los Angeles to head back east to my home and my @wilhelminamodels family in NYC for 24 hours before heading to FYRE festival in the Bahamas for the weekend. Los Angeles will always be my home and this is probably the hardest it's ever been to leave but I'll be back soon (hopefully) Until next time LA xo  #LifeOfAmandaRiley A post shared by Amanda Riley Ferree (@lifeofamandariley) on Apr 25, 2017 at 6:41pm PDT It turns out she got stranded in Miami, so she didn't get to witness the horror in the Bahamas for herself.  "I got lucky since I didn't pay upfront for anything," she wrote. "Worst case, I have to buy one flight back to New York." Um, sad? Anyway, she ends her story with this: "I’m staying out of it because I’m kind of complete with it. My friends and family are safe. And I didn’t pay for anything. So I just don’t want anything to do with that company anymore or deal with these people." Unlike Hadid, she doesn't even apologize for shilling for Fyre Festival—although, to be fair, she didn't promote it as hard.  The lesson here: Don't do things just because models tell you to. Because there's a pretty good chance they'll keep promoting things they know nothing about for cash and free stuff.  WATCH: This electric surfboard can move without the waves

      Mashable
    • 27 players left college early and fell out of the 2017 NFL draft. Why scold them?

      It happens at every NFL draft and happened again this year. More than a couple of players left collegiate eligibility on the table to declare for the draft, and then they didn’t get drafted. This year’s draft had 95 players with “special eligibility” and eight more who left their college teams early after graduating, and now the Associated Press’s Ralph Russo has the count at 27 undrafted underclassmen.

      SB Nation q
    • A Massive Lake Of Molten Carbon The Size Of Mexico Was Just Discovered Under The US

      A recent scientific discovery has drastically changed our view of the global carbon cycle and identified a new significant risk. Researchers have discovered a giant lake or reservoir made up of molten carbon sitting below the western US. The molten carbon (primarily in the form of carbonate) reservoir could drastically and immediately change the global climate for over a decade if it were to be released. Thankfully there is little risk in the near future of this happening. The carbon sits 217 miles beneath the surface of the Earth in the upper mantle and has no immediate pathway to the surface. In total the lake covers approximately 700,000 square miles, approximately the size of Mexico. This

      Forbes q
    • Details Of Aaron Hernandez's Suicide Emerge

      Toxicology report revealed no traces of “K2,” or synthetic marijuana — or any other illegal drugs — in Hernandez's system.

      International Business Times
    • White House Correspondents Dinner host blasts Trump, despite being asked not to

      How do you hold the White House Correspondents Dinner, a long-running tradition of roasting the president, when the president is so famously bad at taking a joke?

      The Independent
    • A doctor called his broker during a delivery. It will cost $33.8 million.

      Marla Dixon was in the final stage of labor and ready to deliver a baby boy when the obstetrician arrived at her bedside at North Shore Medical Center in Miami. The doctor ordered nurses to restart a drug to strengthen contractions, failed to perform a Cesarean section — and walked away from Dixon’s room for long periods, once for an eight-minute phone call from his stockbroker, the verdict said. By the time the baby was delivered on Dec. 2, 2013, he was blue in the face and his limbs were limp, according to the verdict handed down by U.S. District Judge Robert Scola. It took a medical team to revive the infant, named Earl, Jr., and by then he had severe brain damage from lack of oxygen, according to the lawsuit filed by Dixon and the boy’s father, Earl Reese-Thornton, Sr.

      The Charlotte Observer q
    • Bills fire general manager Doug Whaley one day after draft

      The Buffalo Bills are starting over in their front office.

      Shutdown Corner
    • Kendall Jenner just blew our minds with waist-high boots

      We love a wild fashion statement, especially when it allows us to skip a getting-dressed step. This is even better as the temperatures…

      Hello Giggles
    • The World’s Best Beach Cities in Europe (16 photos)

      You’ll get a little bit of everything in these European cities.

      Travel+Leisure
    • Trump hints that the US may be sabotaging North Korea's nuclear program

      It happened again — a North Korean missile launch exploded in the air, over land, just a few...

      Business Insider
    • Raleigh police outraged after restaurant employees sing "F the Police," officers say

      Several members of law enforcement are disappointed and disturbed by what happened to the police officers at a Garner restaurant.

      WTVD – Raleigh/Durham
    • Warriors Have Roster Decisions After Playoff Run

      The long lay off between Golden State Warriors’ playoff games – eight days – provided an opportunity for fans to either relax or fret. In the Goldies’ front office, you can be sure that fretting dominated the seemingly interminable wait to determine the winner of the Jazz-Clippers series. The topics of Steve Kerr’s illness induced absence and how the team will cope with the layoff are top of mind. But next year’s roster construction surely was considered as well. As fans tune in to the second round series (and they hope two additional series) they may be seeing several players wrapping up their Warriors’ careers. Or not. It depends on the off season market and the front office’s priorities. Remember,

      Forbes q
    • Kim Kardashian's (Rumored) Plastic Surgeon Says Her Butt is 'Too Big' and Should Be a Warning

      The plastic surgery doctor who is rumoured to be man who created Kim Kardashian's famous bottom has compared it to a balloon which has been blown up and then deflated. Dr Aardon Rollins of Elite Body Sculptures – the website of which describes him as "the liposuction doctor to the stars" – also said that recent unairbrushed snaps of the 35-year-old Keeping Up With The Kardashians star should serve as a warning to women looking to emulate her.

      International Business Times
    • Journalist Tweets Photos Of Empty Seats From Trump's 'All-Time' Record-Breaking Rally

      President Donald Trump said that the crowd at his Harrisburg, Pennsylvania, rally Saturday broke the “all-time” record for the arena and that people were lined up outside hoping to get in.

      The Huffington Post
    • Kelly Ripa to Announce New Co-Host on Monday’s Show

      A year after Michael Strahan’s messy exit, Kelly Ripa is poised to announce her permanent co-host on Monday’s edition of “Live with Kelly.” Ripa teased the news to come with a short video distributed on her social media platforms Sunday afternoon. “We’re going to need a bigger mug,” Ripa wrote. The video depicted Ripa sitting... Read more »

      Variety
    • Jeff Fisher is trying to ruin another young quarterback and he's not even coaching in the NFL

      Bears head coach John Fox turned his old pal for advice about how to handle a franchise QB. The Bears are already taking some heat for their decision to trade up one spot in the first round of the draft, a move they probably didn’t need to make to get North Carolina quarterback Mitchell Trubisky. Fortunately for the Bears and Trubisky, Fox has turned to a friend, a long-time NFL head coach who knows a proven track record for developing rookie quarterbacks — Jeff Fisher.

      SB Nation q
    • Trump Calls Schumer an Incompetent ‘Fool’ Just When Need Him the Most

      There was plenty of chest thumping by President Trump and his staff on his first 100 days in office with appearances on weekend talk shows and during Trump’s Saturday night rant against his critics during a rousing, campaign-style appearance in Harrisburg, Pa.

      The Fiscal Times