Sales are down 10% at Men's Wearhouse. This is, clearly, a bad thing. One that needs to be explained by someone like, say, the CEO of the company, Doug Ewert. And why are things so grim, according to Ewert? Brides. And triskaidekaphobia. Seriously.
Ewert's claiming that fewer marriages are taking place in 2013 than in other years because women — he doesn't mention men, strangely — are afraid of the bad luck associated with the number 13. Tuxedo sales and rentals for the grooms, then, are down, which is playing a big role in Men's Wearhouse's poor performance.
"Historically, we’ve seen numeric anomalies in the calendar effect when brides choose their wedding date," Ewert explained, "and we believe that the number 13 in 2013 is causing a small, but meaningful number of brides to avoid getting married this year."
Sounds like bull, right? Well, apparently it might not be. The wedding industry even offered discounts earlier this year to help convince would-be brides to tie the knot despite the unlucky number.
It's also possible that founder and ex-CEO George Zimmer's departure has something to do with flagging sales. He was, after all, the face of the brand. Maybe some people lost hope that they were gonna like the way they looked without his guaranteeing it.
Still, we have another theory on why the numbers are down: Guys have finally wised up, and realize they can do better than a boxy Men's Wearhouse rental, especially on their big day. Guess we'll see if that's true come 2014. Fingers crossed.
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