Fashion History With A Twist: The World's Most Enduring Brands


Fashion doesn't have to be fleeting. Some of the most significant brands in the industry have stood the test of time, giving them a credibility that newer brands can't match.

View gallery

Burberry Then


Back in the Day

Thomas Burberry founded his eponymous brand in 1856 in Hampshire, England, as an outdoor wear brand. The line took off in 1880 when Burberry created gabardine, a waterproof yet breathable fabric perfect for raincoats and London's foggy weather. The famed Burberry trench coat entered the scene in 1914 when the company was commissioned by Britain's "War Office" to redo the classic officer's coat. Following WWI the trench coat caught on with the public as a fashion statement, and it has been an icon of the brand ever since.

View gallery

Burberry Today


Burberry launched a ready-to-wear collection in 1998, but it wasn't until the label brought in designer Christopher Bailey in 2001 that the brand began to cement its luxury status. Bailey has continued to play with the label's heritage, including the trench coat, while adding a decidedly cool edge to everything from handbags to gowns. Upping the cool factor recent ad campaigns have featured notable celebrities including model Kate Moss and Harry Potter starlet Emma Watson. Burberry was also one of the first fashion brands to dive into social networking. The brand launched the Art of the Trench viral campaign last year, inviting customers to submit photos of themselves wearing the iconic trench coat.

Click Here To See More Brands That Have Stood the Test of Time

More from

Your Wardrobe: A Top 10 Checklist

Top 10 Green Fashion Designers

Menswear For Women: Top 10 Designers

How To Beat Online Shopping Scams

View gallery

Hermès Then


Back in the Day

Hermès, founded in 1837, was established as an equestrian supply workshop supplying European nobleman with harnesses and bridles for their carriages. In 1880 the company began making saddles, and in 1900 the company introduced its first bag--designed to hold a saddle for travel.

View gallery

Hermès Today


Today, Hermès has 14 product divisions including leather, scarves, ties, menswear, women's fashion, perfume, watches and stationery. In addition, the company is now making much more than a saddle bag--it is irrevocably associated with its expensive handbags, particularly the famed Birkin bag. While many associate the Birkin with Hermès' heritage, in reality the bag was created in 1984 for Jane Birkin, who wanted a larger bag for the daytime. The bag, a pop culture icon in its own right, has spawned waitlists, appeared on Sex & the City and is the subject of a book, Bringing Home the Birkin. The bag made waves again when it appeared on Lady Gaga's arm this year "defaced" with Japanese writing.

View gallery

Louis Vuitton Then

Louis Vuitton

Back in the Day

Louis Vuitton (the man) began his career in France as a luggage maker apprentice, learning how to make traveling cases for the upper echelons of French society. He started his eponymous label in 1854, introducing flat bottom trunks with trianon canvas, which could be stacked one on top of the other, a novelty at the time. By the later part of the century so many manufacturers had began copying the Louis Vuitton look that the company introduced its now famous monogram canvas pattern, patenting it, to ward off copycats.

View gallery

Louis Vuitton Today


Louis Vuitton (the brand) is now best known for its logo bags with a twist. In 2001 Stephen Sprouse, in collaboration with Louis Vuitton creative director Marc Jacobs, designed a limited-edition line of Vuitton bags that featured graffiti on top of the monogram. In 2003 Takashi Murakami introduced a multicolored monogram, featuring 33 different colors on a white or black background. Today the brand is turning out basics with an heirloom feel: It recently re-introduced wallets that they had first created 100 years ago, and the hottest bag in the line for fall is a simple grey leather doctor's bag that looks like it could have been ripped from your grandmother's closet.

View gallery

Ferragamo Then

Salvatore Ferragamo

Back in the Day

Salvatore Ferragamo's story reads like a fashion fairy tale. Ferragamo, born in Bonito, Italy, began making shoes when he was nine for his sisters to wear to be confirmed in church. After studying shoemaking in Naples, Ferragamo opened a small shoe store in his parent's home before moving to Boston in 1914 to work in a cowboy boot factory. He then moved to Hollywood where he began making custom shoes for stars of the day such as Joan Crawford and Gloria Swanson. He returned to Italy in 1927 and officially started his namesake label. Ferragamo has long been considered a shoe innovator--inventing the wedge heel, shell-shaped sole, the 'invisible' sandal and metal heels. Following his death in 1960, his widow, Wanda, took over the company.

View gallery

Ferragamo Today


Ferragamo is known for its years of history and its consumer base that has been shopping the label for decades. To lure in younger shoppers the brand is launching a more affordable line of basic shoes called My Ferragamo and targeting its ads toward younger women. For its recently-released Attimo fragrance, model Dree Hemingway (granddaughter of Ernest) was photographed in bed wearing nothing but red Salvatore Ferragamo heels.

View gallery

Persol Then


Back in the Day

Persol, founded in 1917, originally appealed to pilots and drivers, and was considered a sunglass innovator thanks to the flexible arms on the brand's sunglasses. But they became an iconic must-have after Steve McQueen wore them in 1968's The Thomas Crown Affair. Audrey Hepburn also sported them in Breakfast at Tiffany's and they appeared in the Italian cinema cult classic La Dolce Vita.

View gallery

Persol Today


The company remains a cult, "in the know" fashion brand and celebrity favorite. While many sunglasses are covered in logos, Persol has found success offering covert luxury to consumers. In September the brand is re-launching a limited edition pair of Steve McQueen Persols, capitalizing on its place in cinema history.


Click Here To See More Brands That Have Stood the Test of Time

Sorry you didn't like this comment. Please provide a reason below.

Are you sure?
Rating failed. Try again.
Request failed. Try again.
We will promote constructive and witty comments to the top, so everyone sees them!
Sorry, we can’t load comments right now. Try again.

    Recommended for You

    • Kim Kardashian: Apologize, Or I’ll Sue You For Calling My Robbery Fake

      Kim Kardashian‘s preparing to drop the legal hammer on a writer who published a story claiming the Paris robbery was a total sham … purley cooked up for publicity.

    • ‘I feel like I was the victim’: Former high school teacher blames student for seducing her

      She was a 24-year-old substitute teacher. He was a 17-year-old high school student. And over the course of an illicit, months-long relationship during the 2015-2016 school year in Cedar Rapids, she admits, the pair had sex “hundreds of times.” Mary Beth Haglin was charged in July with sexual exploitation by a teacher. But now, Haglin claims that not only is she innocent of committing any crime, she’s actually the victim in the relationship. Haglin appeared on the “Dr. Phil” show this week and accused the student of hatching an elaborate plan of romantic seduction, then threatening to “burn her life down” if she ended the relationship. In recent months, Haglin claims, she’s been fired from her

      Washington Post q
    • Donald Trump waited for Hillary Clinton to leave the stage before abandoning his podium — and it yielded an interesting juxtaposition

      The question was in the air before the third and final presidential debate began Wednesday night:...

      Business Insider
    • Can my family refuse inheritance from my abusive former husband?

      This wife says the last thing she wants is her ex-spouse’s money.

      MarketWatch q
    • Amy Schumer’s Instagram post about the debate is the most accurate thing we’ve ever seen

      If it’s one thing we can agree on, it’s that Amy Schumer is a comedic angel sent from the heavens above. Girlfriend…

      Hello Giggles
    • 16 Glorious Years of Heidi Klum Slaying at Halloween (17 photos)

      We all know that one person who goes in on Halloween , year after year. Their costumes are always the most original, funny, or downright terrifying at any party, and — let’s be honest — they can make you feel totally low-effort in comparison (yes, even though you went out and purchased Eggo waffles to go with your El from Stranger Things costume). Heidi Klum is obviously that person , only it’s impossible to resent her, because, well, you’ll never find yourself at the same party as her. Klum loves Halloween so much, she’s hosted an annual Halloween bash every year since 2000 (in 2011, she blessed us with two). She’s managed to consistently top her costumes year after year, and it’s an amazing thing to behold. To celebrate the endless font of Heidi’s Halloween inspiration, we put together every look she’s worn over the last 15 years. Read on to see the evolution of Heidi’s Halloween style. See more Halloween style, tricks, and treats!

      Yahoo Style
    • Investigator Claims 'Ufo Wreckage' Is Evidence Aliens Visited The Earth 250,000 Years Ago

      The discovery of an ancient piece of aluminium is being hailed as evidence that aliens visited Earth 250,000 years ago. The mysterious hunk of metal was found in Romania during the 1970s, when the country was under communist rule. Now tests at a lab in Lausanne, Switzerland, have revealed that the strange fragment of metal is made up of 90 percent aluminium and is 250,000 years old. Aluminium was not produced by mankind until about 200 years ago, so the discovery of the large chunk that could be up to 250,000 years old is being held up as a sensational find. Gheorghe Cohal, the Deputy Director of the Romanian Ufologists Association, told local media: "Lab tests concluded it is an old UFO fragment

      Fox News q
    • 'I'm the victim,' Iowa teacher who had sex with student says on 'Dr. Phil'

      DES MOINES — A substitute teacher accused of having sex with a 17-year-old high school student in Cedar Rapids claims the student seduced her. Mary Beth Haglin was charged in July with sexual exploitation by a teacher. On Monday, she appeared on Dr. Phil, accusing the student of seducing her and sharing sexy photos with his friends. “Many people see him as the victim and me as the perpetrator. From a psychological standpoint and from every other standpoint, I feel like I am the victim,” Haglin said on the Dr. Phil show, citing the student's intelligence and “elevated vocabulary” as part of the seduction. Haglin pleaded not guilty to sexual exploitation by a school employee. Her trial is set to

      USA Today q
    • The Do's and Don'ts of Wearing Eyeliner

      Make sure your peepers are sending the right message with these do’s and don’ts for wearing eyeliner before you even pick up that pencil.

      The Cheat Sheet q 52 min ago
    • Wells Fargo employees on the front lines say they were so stressed, they were chugging hand sanitizer and having anxiety attacks

      The Wells Fargo scandal ousted its CEO John Stumpf, drew Congressional ire, and resulted in a...

      Business Insider
    • Pole-dancing just the start of Paulina Gretzky’s Vegas partying

      Paulina Gretzky isn’t done with Vegas quite yet. After showing off her pole-dancing skills on Snapchat, the blond bombshell documented another epic night in Sin City, only this time, with fiancé Dustin Johnson by her side. On Thursday, Gretzky and Johnson partied inside the MGM Grand’s Hakkasan nightclub. After receiving a personal welcome on the hot spot’s main screen, Gretzky found a new dance partner in the form of a colorful dragon.

      New York Post q
    • Donald Trump has a small lead in 3 national polls

      Donald Trump found himself ahead in three national polls Friday morning. The Republican...

      Business Insider
    • Buried treasure: A hidden one-handed iPhone keyboard has been uncovered

      Just because you have two hands doesn't mean you should have to use both of them to type, right? Especially when you're typing on your iPhone. A developer named Steve Troughton-Smith found a one-handed keyboard on the Apple device.

      Digital Trends
    • A massive attack took out a swath of the internet, affecting Twitter, Spotify, Github, and more

        An online attack early in the US overwhelmed a service from internet-naming service provider Dyn, causing the websites of its customers, including major destinations like Twitter, Spotify, Github and Shopify to be unavailable to swathes of internet users for over two hours. Update: Dyn reported a new attack at 11:52 ET. Twitter, Spotify, and…

      Quartz q
    • Watch Joe Biden do a spectacular burnout in the Presidential Corvette

      The Secret Service doesn't let people under its protection drive very often. When they do, it's normally a golf cart they're behind the wheel of. So after years of driving imprisonment, it's no surprise that Joe Biden pulled a spectacular burnout the second he got behind the wheel of his Corvette. DON'T MISS:  New tests confirm there’s one iPhone 7 model that’s much slower than the rest Jay Leno tweeted out a preview of Jay Leno's Garage featuring Biden. Leno shows up at the Secret Service training ground, where Biden was waiting with his very own 1967 Corvette. The car was a wedding gift from his father 49 years ago, and Biden's two sons recently had the engine rebuilt as a Christmas present. Our nation's leaders are not allowed to drive very often, so this is only the third time Biden's driven his pride and joy since being elected. You can tell he's missed spinning the tires just a little bit. It also seems that there's more to the episode than just Biden hooning around. Former Secretary of State Colin Powell also turns up towards the end with a more modern Corvette, so we're hoping for an elected officials muscle-car showdown in the near future. With just a few more months left in office, Biden is primed to be back driving soon, although even as a former Vie President, the Secret Service probably won't let him do this kinda thing on public roads.

      BGR News
    • Redskins players and coaches react to 'disrespectful,' 'out of line' Stephen A. Smith

      As he's known to do, ESPN's Stephen A. Smith ranted about the Redskins, calling the team losers. The fuss started in the immediate moments after the Redskins beat the Eagles last Sunday. Chris Baker and Ricky Jean Franois celebrated the win in the tunnel with cameras rolling, and Smith eventually watched the video.

      CSN Mid-Atlantic q
    • Woman Carrying Skull on Stick Leads Police to Human Remains

      Police in Sacramento say human remains were discovered after officers confronted a transient woman seen carrying a skull on a stick Wednesday.

    • Minnesota firefighter discovers teen son killed in car crash

      ADA, Minn. (AP) — A volunteer firefighter from northwestern Minnesota made a grim discovery at a car crash — his teenage son was the victim.

      Associated Press
    • An 'Iron Man' Cover Is The Latest Example Of Why Pinup Artists Shouldn't Draw Teenagers

      Midtown Comics has pulled the Invincible Iron Man #1 variant cover by J. Scott Williams of Riri Williams out of her Ironheart armor. A quick peek at Midtown Comics site show the variant with a bold “DO NOT USE (Item Canceled)” declaration. Marvel representatives confirmed to me the choice to pull the cover was a joint decision from Marvel and Midtown Comics.

    • Kourtney Kardashian awkwardly 'blanks' TV hosts who ask about Kim

      Kourtney Kardashian had an awkward on-air moment Thursday morning when hosts of an Australian morning program asked how her sister Kim Kardashian is holding up after her robbery ordeal.   The questions was met with bizarre silence, while the reality TV star sat staring off camera, presumably listening to the panicked advice of her publicists.  SEE ALSO: Khloe Kardashian DGAF about Donald Trump calling her a 'piglet' Making matters worse, the connection was dropped. When producers got Kardashian back on the line post-ad break, she explained "we had a bad connection."   "I think she's totally blanking me on that question," said David Campbell, co-host of Today Extra , adding, "She could just say her sister is fine! I mean I think we just said that you know we're very concerned and we were onside and we hoped that everyone's fine, which I still do." According to The Herald Sun , Kourtney insisted that she be re-connected to the show’s host in order to address the question. Once connected, she discussed how the Kardashian klan was feeling after her sister was held at gunpoint during the Paris robbery.  "I think we're all really still shaken up and I just — you know, I think she has a big supportive family and I know that, like, all of the traumatic things that we've been through, you know, we get through them together as a family and that's what family is all about," she said.  While it might not be the most informative response ever uttered, it may have been worth it as an act of "saving face." What's a potential little white lie about a technical glitch between friends, anyway?   Many of us would love to use the old "we just had a bad connection" excuse to get out of conversations IRL, sometimes.   Kim Kardashian West was robbed at gunpoint in Paris