Domino’s Brazil tests DVDs that smell like pizza

Yahoo Shopping

The marketers who work for Domino's Pizza in Brazil must know that when selling pizzas, the nose can be a powerful ally.

Domino's in Brazil partnered with 10 DVD-rental stores to rent discs that, when played in a DVD player, come out smelling like a pizza, AdAge.com reports. As the movie plays, the customer is apparently none the wiser. But when the movie is over and the customer hits eject, a pizzalike odor wafts into the room.

A special thermal ink on the DVD reacts to the heat of the DVD player, not only releasing the odor but also causing a picture of a pizza to appear on top of the disc. A message reads: "Did you enjoy the movie? The next one will be even better with a hot and delicious Domino's Pizza." In the pizza business, subtlety gets you nowhere.

While streaming is all the rage in the United States, AdAge.com reports discs are far more popular in Brazil.

Via AdAge.com:

In this age of streaming video, the idea might seem a bit anachronistic. However, "in Brazil streaming services like Netflix and iTunes are relatively new, and for people with good social conditions," said ArtPlan art director Diogo Barbosa. "Also our broadband connection isn't as fast as that used in the U.S., and because of that we still have video rental stores in your neighborhoods."

This is the latest in a series of unusual marketing moves in Brazil. Last week, we reported about Huggies Brazil testing a Twitter-enabled diaper accessory. If your kid pees, you get an alert on Twitter (yay?). And last month, Budweiser Brazil revealed that it is testing a Facebook-enabled glass called a "Buddy Cup." When two Buddy Cup-holding drinkers toast each other by clinking their glasses, they become Facebook friends.

Sorry you didn't like this comment. Please provide a reason below.

Are you sure?
Rating failed. Try again.
Request failed. Try again.
We will promote constructive and witty comments to the top, so everyone sees them!
Sorry, we can’t load comments right now. Try again.

    Recommended for You

    • Kendall Jenner’s See-through Top Leaves Photographers Seeing Stars

      Kendall Jenner dazzled the crowd in a black and white plaid gown as she walked the runway for Givenchy’s fall/winter 2017-2018 collection at Paris Fashion Week on Friday. But it was on the streets of the City of Light on Saturday where the 21-year-old supermodel really left photographers seeing stars.

      People
    • After Being Stared Down by a Couple in Cracker Barrel, This Dad Received a Note About Parenting

      When Kevon Smith Sr. sat down for breakfast at Cracker Barrel with his son Kevon Jr. in Willoughby, OH, he had no idea he was going to make headlines just for being a good dad. Kevon noticed a couple staring and smiling at him and his 3-month-old son, and although he was confused, he just went on with the meal. "I noticed this older couple over in the corner," he said. "They kept smiling at me and I was looking at my son like, 'What is going on?'" But when Kevon left the restaurant, it all made sense, as he saw a note on his car from the couple praising his parenting along with cash to cover his breakfast. "Today your meal is on my wife and me," it read. "Enjoy that baby as long as God intends.

      PopSugar q
    • Julie Bowen Faces Criticism for Joking About Barron Trump During Inauguration

      Julie Bowen has come under fire for her comments about Barron Trump. Julie Bowen made Donald Trump’s inauguration more fun to watch, but not everyone appreciated her witty banter. The Modern Family star, who often details the funny antics of her own three sons, posted a few Instagram photos during the ceremony focusing on Barron Trump, the 10-year-old son of the new president and his wife, Melania.

      Yahoo Celebrity
    • Ivanka Trump Has a Princess Moment in Carolina Herrera at Inaugural Balls

      For inauguration events, Ivanka Trump wore three Oscar de la Renta ensembles. But for the grand finale, the first daughter switched things up and opted for a piece from Carolina Herrera.

      Yahoo Style
    • Punter Pat McAfee Fired Off A Tweetstorm About The Colts GM Right After He Was Fired

      The Indianapolis Colts fired GM Ryan Grigson on Saturday. It seemed like a move that needed to happen, as Indy’s on-field performance over the last few years has declined while rumblings of a rift between Grigson and Chuck Pagano have been out there for a while. McAfee has been in Indianapolis since 2009, so he’s seen the inner workings of this organization before and during the Grigson years.

      UPROXX
    • Sick of robocalls? Here's how to stop them on your home phone and smartphone

      Robocalls continue to plague homeowners — especially senior citizens at home all day with a traditional land line — and the volume is worse than ever. American consumers and businesses received an estimated 29.3 billion in unwanted telemarketing calls in 2016, based on the YouMail Robocall Index released this week. Texas received the most statewide robocalls in the U.S. for the seventh consecutive month, with 283.1 million calls received in December, according to the index. The 817 area code ranked 9th in the nation in robocall volume with 22.6 million calls. Dallas and Houston made the Top 10 among cities. At the same time, the number of robocall complaints to the Federal Trade Commission increased

      Miami Herald q
    • This Might Be the Most Powerful Red Dress Michelle Obama's Ever Worn

      Though we hadn't any doubts about Michelle Obama's Inauguration Day look, we were excited, as always, to recognize the meaning behind it. Michelle joined Barack in welcoming Donald and Melania Trump to the White House wearing none other than Jason Wu — a designer she's turned to time and time again. The style was a red fit-and-flare with a soft brushstroke print and Michelle styled it with a thin black belt. She swept up her hair to reveal diamond stud earrings by Harry Kotlar and slipped into suede pumps. Michelle's outfit, which came complete with a matching coat, was nothing if not sophisticated, but it was when she stood by Melania, the new first lady in blue, that we recognized the former

      PopSugar q
    • Amber Rose shared another selfie with Dream Kardashian, and it’s peak baby fierceness

      Because photos of babies make everything all better, allow us to recommend a pretty special one. One glance at Amber Rose’s latest…

      Hello Giggles
    • Flight attendant shouts out all the 'nasty women' headed to the Women's March on Washington

      As hundreds of thousands of women head to Washington, D.C. ahead of Saturday's Women's March, shows of solidarity are making the rounds on the internet. Twitter user @FlorBlake shared a clip from her Spirit Airlines flight to Baltimore, where a flight attendant on board offered a show of solidarity for passengers headed to the march. SEE ALSO: How to get involved with the Women's March on Washington if you're not in D.C. Love a nasty woman flight attendant  Starting our wknd of amazing women because we can't give up! @SpiritAirlines #WomensMarchOnWashington pic.twitter.com/bWj89inKtJ — Flor Blake (@FlorBlake) January 20, 2017 "I just want to know, how many of you are going to the March on Washington?" the flight attendant asked to a show of hands and erupting cheers.  "You guys are going to the Women's March, right? Let's get a round of applause for all the nasty women on board," she said. "Stay safe, stay hydrated, have a good time, watch out for your fellow sisters. Just remember, we don't take no 'ish' from no man." On Thursday, a Southwest Airlines crew made a similar show of support when it turned on pink cabin lights for a plane full of women headed to the march. March organizers expect about 200,000 people to attend the march, while local law enforcement plans for up to 400,000, according to the New York Times . DCist reports that there are 2,066 buses registered to bring marchers to D.C. for Saturday, while 435 buses had permits to park in the city for Friday. Mashable has reached out to Spirit Airlines for comment. BONUS: Michelle Obama tears up during final speech as First Lady

      Mashable
    • Bella Hadid Wears Totally Sheer Shirt Without a Bra -- See the Daring Pic!

      The 20-year-old model was spotted out in Paris on Friday.

      Entertainment Tonight
    • Trump uses photo from Obama inauguration as his new Twitter banner image

      Donald Trump gained a new Twitter account but uploaded an old banner image. Upon taking the oath of office Friday morning, Trump swapped Twitter accounts with Barack Obama and a new background photo was quickly uploaded to the new @POTUS page. Well, new to Trump. The photo, which has since been changed again, was actually from Obama's own 2009 inauguration ceremony, as a Getty search shows.  The WayBack Machine, an internet archive that collects web page screenshots, reveals the photo was uploaded by Trump's camp, since early Friday morning Obama had a different banner photo.  It's not clear why Trump would use an image from Obama's swearing in, but a good guess might be that the crowd was markedly

      San Francisco Chronicle q
    • How Donald Trump Has Changed the Oval Office

      Trump sat in the Oval Office for the first time as president on Jan. 20.

      ABC News q
    • Kellyanne Conway Draws Laughs and Memes With Military-Style Garb

      The Gucci dress comes with a price tag of $3,600.

      Inside Edition
    • What the Sale of the Sears Craftsman Brand Means for You

      As Sears struggles to stay relevant and profitable amidst a slew of store closings and disappointing sales figures, fans of the famed Sears Craftsman brand have encountered a struggle of their ow...

      Consumer Reports
    • NFL: 6 Teams Who Are the Biggest Choke Artists of All Time

      There's nothing worse than watching your favorite NFL team take a big lead into the fourth quarter and absolutely blow it.

      The Cheat Sheet q
    • Michelle Obama was given a gift and didn’t know what to do with it and we’re like “girl, same”

      If you’ve ever been on the receiving end of a gift, you know it can sometimes be kind of awkward. Don’t get us…

      Hello Giggles
    • Scarlett Johansson Reveals She Used Planned Parenthood When She Was 15 at Women’s March

      Scarlett Johansson got personal during the women’s march in Washington D.C. on Saturday as she spoke out about women’s health issues. “‘Have you been to the gynecologist yet?’ That was the question my mom asked me at 15 when I informed her about a change that I noticed in my body,” she said. “I’m not the type to divulge facts about my personal life, but I feel that in the face of this current political climate, it is vital that we all make it our mission to get really, really personal.

      People
    • New White House press secretary Sean Spicer blasts media over reports on inauguration size

      Delivering his first statement to the White House press corp, new press secretary Sean Spicer took the occasion to blast the press over reports on the size of the crowd at Friday's Inauguration.

      Yahoo News Video
    • The Fried Chicken Everyone Is Talking About In Your State (52 photos)

      With help from our friends at Foursquare , we found the best-rated fried chicken spots across America. Did we get your state right? From Delish

      Delish
    • Paris Jackson Makes Her Front Row Fashion Debut as Kendall Jenner and Bella Hadid Hit the Runway

      Kendall Jenner, Bella and Gigi Hadid and Kaia Gerber all found supermodel stardom after being born to famous parents, and are leading the way on today’s runways and magazine covers. Not long after her red carpet debut at the InStyle Golden Globes after party, Jackson made her FROW cameo wearing an “I Feel Love” Givenchy sweater. At the show, she bonded with fashion icon Carine Roitfeld, and made sure to commemorate the starstruck moment with a selfie.

      People