Domino’s Brazil tests DVDs that smell like pizza

Yahoo Shopping

The marketers who work for Domino's Pizza in Brazil must know that when selling pizzas, the nose can be a powerful ally.

Domino's in Brazil partnered with 10 DVD-rental stores to rent discs that, when played in a DVD player, come out smelling like a pizza, AdAge.com reports. As the movie plays, the customer is apparently none the wiser. But when the movie is over and the customer hits eject, a pizzalike odor wafts into the room.

A special thermal ink on the DVD reacts to the heat of the DVD player, not only releasing the odor but also causing a picture of a pizza to appear on top of the disc. A message reads: "Did you enjoy the movie? The next one will be even better with a hot and delicious Domino's Pizza." In the pizza business, subtlety gets you nowhere.

While streaming is all the rage in the United States, AdAge.com reports discs are far more popular in Brazil.

Via AdAge.com:

In this age of streaming video, the idea might seem a bit anachronistic. However, "in Brazil streaming services like Netflix and iTunes are relatively new, and for people with good social conditions," said ArtPlan art director Diogo Barbosa. "Also our broadband connection isn't as fast as that used in the U.S., and because of that we still have video rental stores in your neighborhoods."

This is the latest in a series of unusual marketing moves in Brazil. Last week, we reported about Huggies Brazil testing a Twitter-enabled diaper accessory. If your kid pees, you get an alert on Twitter (yay?). And last month, Budweiser Brazil revealed that it is testing a Facebook-enabled glass called a "Buddy Cup." When two Buddy Cup-holding drinkers toast each other by clinking their glasses, they become Facebook friends.

Sorry you didn't like this comment. Please provide a reason below.

Are you sure?
Rating failed. Try again.
Request failed. Try again.
We will promote constructive and witty comments to the top, so everyone sees them!
Sorry, we can’t load comments right now. Try again.

    Recommended for You

    • ‘Game of Thrones’ Actor Neil Fingleton Dies at 36

      Neil Fingleton, who played the colossal warrior Mag the Mighty on “Game of Thrones,” died from heart failure on Saturday. He was 36. Fingleton was the U.K.’s tallest man at seven feet, seven inches in height. In addition to “Thrones,” Fingleton appeared in “Doctor Who,” Avengers: Age of Ultron,” and “X-Men: First Class.” His death was announced... Read more »

      Variety
    • Hollywood Mourns Bill Paxton: “A Wonderful Man”, Says Tom Hanks

      Refresh for new tweets & tributes Hollywood – and storm chasers – reacted today to the shocking news of Bill Paxton’s death from surgery complications. “Bill Paxton was, simply, a wonderful man. A wonderful man,” tweeted Tom Hanks, Paxton’s costar in the upcoming The Circle . Deadline will update this post as responses and remembrances arrive. Even storm chasers across the country have joined in the tributes, using their GPS devices to gather and organize into huge “B.P.”…

      Deadline
    • Speedrunner finally beats 714 NES games after three years

      In May 2014, Piotr Delgado “The Mexican Runner” Kusielczuk decided he would speedrun through the entire NES archive of games — 714 in total. On his blog, Kusielczuk said from the very beginning of the challenge, when he dove into Whomp ‘Em on May 28, 2014 to the drama that came around game #395 and the realization someone else was attempting a similar goal to finally finishing the challenge today, he’s very proud of what he was able to accomplish. “Almost three years had passed and what had started as an impossible quest had become an achievable reality,” Kusielczuk wrote.

      Polygon q
    • Mama June Accused by Fans of Wearing a Fat Suit to Exaggerate Weight Loss on Reality Show

      The 37-year-old reality star's new show, 'Mama June: From Not to Hot,' premiered on Friday night.

      Entertainment Tonight
    • Transgender boy wins controversial girls state title

      CYPRESS, Texas (AP) — A 17-year-old transgender boy completed an undefeated season Saturday by winning a controversial Texas state girls wrestling title in an event clouded by criticism from those who believe the testosterone he's taking as he transitions from female to male created an unfair advantage.

      Associated Press
    • Karlie Kloss – Who Is Dating Jared Kushner’s Brother – Shows ACLU Support with Blue Ribbon at Oscars

      Supermodel Karlie Kloss joined the list of celebrities who wore a blue ribbon to Sunday night’s Academy Awards, signaling their support for the American Civil Liberties Union and the Constitution. Kloss — the longtime girlfriend of White House adviser Jared Kusher‘s brother, Josh — walked the carpet without her boyfriend.

      People
    • Twitter Goes Wild After President Trump Gets Caught Parroting Fox News

      President Trump took to Twitter on Saturday morning to complain about the media, citing underreported national debt statistics. But watchdogs were quick to point out that the same numbers were mentioned on Fox News’ “Fox & Friends” shortly before the president’s tweet. The media has not reported that the National Debt in my first month went down by $12 billion vs a $200 billion increase in Obama first mo. — Donald J. Trump (@realDonaldTrump) February 25, 2017 Great optimism for future of U.S. business, AND JOBS, with the DOW having an 11th straight record close. Big tax & regulation cuts coming! — Donald J. Trump (@realDonaldTrump) February 25, 2017 Also Read: 10 Women Who Have Left Fox News

      San Francisco Chronicle q
    • Steph Curry leaves timeout huddle to help fan win $5,000

      During a timeout in Saturday’s Nets-Warriors game, Golden State had a little game show for a couple fans. Steph Curry was also sneaking by while this was happening, and when she rolled the third ball onto the ramp, he intercepted the ball and threw it into the $2,500 bucket. Curry ran back to the Warriors bench as if nothing happened, and when the announcer said they’re giving Carly the money, he raised his arms in excitement.

      SB Nation q
    • President Trump, first lady host first ball In the White House

      President hosts a night of glitz and glamour.

      ABC News q
    • Game Of Thrones actor and UK's tallest man Neil Fingleton dies aged 36

      Game of Thrones actor and former UK's tallest man Neil Fingleton has died at the age of 36. The successful actor also appeared in Doctor Who and X-Men: First Class, Avengers: Age of Ultron, after a basketball career that saw him play professionally in Spain, China, Italy, Greece and England. Raised in County Durham, he starred in HBO's iconic Game Of Thrones series as the giant Mag The Mighty in 2014.

      International Business Times UK q
    • What Is Bill Paxton’s Cause Of Death?

      “Agents of S.H.I.E.L.D.” alum Bill Paxton died at age 61.

      International Business Times
    • These fisherman caught a manta ray on camera that’s so big, it’s making us wonder if the Loch Ness Monster might be real

      If you’re not familiar with manta rays, they’re super cool sea creatures who look like a cross between a shark and an…

      Hello Giggles
    • Ian McShane Wants 'Game of Thrones' Fans to 'Get a F**king Life'

      The 74-year-old actor has no patience for angry fans.

      Entertainment Tonight
    • Robert De Niro snaps at wife for 'spending all my money'

      Trouble is brewing over Grace Hightower’s coffee company. We’re told that her husband, Robert De Niro — who is a major investor in the firm — is steamed because the 5-year-old Grace Hightower & Coffees of Rwanda brand is turning into a money pit. The New York Post reports that Hightower has frustrated business associates — as well as the legendary actor — by dithering over simple decisions, and “changing her mind about how to run the business depending on who she spoke to last.” A source tells the paper that, in a moment of frustration, De Niro boiled over while bickering with Hightower in public at a Manhattan bar, telling her, “I wouldn’t have to keep making s - - tty movies if you didn’t spend

      Fox News q
    • The Best Celeb Quotes from the Oscars Red Carpet (6 photos)

      See what the stars are saying, unfiltered

      People
    • Hmm, maybe this is why Trump doesn't want to attend the White House Correspondents' Dinner

      On Saturday, Donald Trump made history as only the third president to bow out of the White House Correspondents' Dinner. And while this has much to do with Trump's ever-worsening battle with the press and his constant struggle to book talent, it's also worth remembering that, to be frank, Trump probably has another reason for ditching: He usually gets clobbered at these things. So, in the interest of, uh, elucidation, please enjoy these videos of Trump getting roasted at the 2011 and 2016 White House Correspondents' Dinner. Better yet, enjoy Trump's mirthless reactions. They're uncomfortable to watch, but extremely worth it. SEE ALSO: An exclusive look at Donald Trump's Twitter drafts for Oscar night First, here's President Obama clapping back at Trump's relentless "birther" conspiracy-mongering. The Lion King is involved. Next, observe Seth Meyers insisting that Trump must be running for president as a "joke." Trump does not smile. And here's Obama ripping on The Apprentice.  Finally, here's a delightful compilation of all the best Trump burns from the 2016 dinner.  A Larry Wilmore highlight: "Yeah, Trump's campaign is inspiring ... mass violence." (Trump did not attend that one, BTW.) So, there you have it. While we're not sure about the future of this year's event, we'll always have those stunners to fall back on.  And you can always zoom in on this cursed image while listening to "Sound of Silence." Image: Youtube/C-Span BONUS: Jordan Peele reacts to 'Get Out' as Barack Obama: 'Surrounded by white people! Not fun'

      Mashable
    • Kim suffered painful death within 20 minutes of attack: minister

      Kim Jong-Nam was dead within 20 minutes of being attacked and would have suffered a painful death as his major organs shut down, according to Malaysia's health minister.

      AFP Videos
    • Marijuana News Roundup: The End of the War on Weed

      The White House last week promised stricter enforcement of federal marijuana laws. That story leads off our weekly roundup of cannabis-related news.

      24/7 Wall St.
    • Celebrities React to the Unexpected Death of Bill Paxton

      Actor Bill Paxton, who died on Saturday at the age of 61 due to complications from surgery, had racked up dozens of movie and TV credits in his more than 40 years in Hollywood. He had even more friends, many of whom shared tributes to him after the sad news broke on Sunday morning. Bill Paxton was, simply, a wonderful man. A wonderful man… Hanx.

      Yahoo Celebrity