The Best New Beauty Products of 2010


The most innovative beauty products of the year 2010 offer brand-new ways to get smoother skin, fuller hair, and a better complexion.

Living Proof Full
Thickening Mousse

Living Proof Full Thickening Mousse


There's a whole new approach to adding oomph to your hair. Most volumizing products try to hold hair off the scalp with a gluelike ingredient...that falls apart in wind or when you so much as touch it with a brush. This mousse instead contains a flexible polymer (the company worked with MIT researchers to create it) that adds volume through the length of the hair and stays effective—through mussing and fussing—until the next time you shampoo. "The polymer is superflexible, so it gives volume without feeling sticky," says Jim Hammer, a cosmetic chemist.

Advanced Home Actives
Brazilian Peel Professional
Strength Facial Treatment

Advanced Home Actives Brazilian Peel Professional Strength Facial Treatment

Starting at $78,

Glycolic acid peels fight wrinkles and leave skin glowing. But the struggle has always been to find an at-home version that's superstrong—but not so intense that you could risk burning your face off. This peel has a neutralizer—inspired by stomach antacids—that can switch off the acid in its 30 percent glycolic peel (this is high enough that, typically, only professionals use it) within ten minutes of it hitting your skin. In other words, there's basically no way it can irritate. (The key is a double-barreled dispenser that keeps the glycolic solution away from the neutralizer until you hit the plunger.) "The strength of the peel brings a high percentage of glycolic acid to the home market safely," says Amy B. Lewis, clinical assistant professor of dermatology at Yale School of Medicine. "That means a better and faster improvement in skin texture and tone than can be achieved using at-home peels that aren't this strong."

More from 

10 Hairstyles That Will Make You Look 10 Years Younger

37 Gorgeous New Hair Ideas

Garnier Fructis Style
Sleek & Shine
Blow Dry Perfector

Garnier Fructis Style Sleek & Shine Blow Dry Perfector


Salon hair-straightening treatments have their fans—but the services involve long appointments with repeated applications of noxious straightening chemicals and a price tag that could make your hair curl. This kit gives a similar straightening effect, but at home—and the results last for up to seven shampoos. The first product in the kit goes on damp, clean hair and breaks down the physical bonds within the strands. After 20 minutes and a rinse, the second product, a leave-in smoothing balm, goes on. It contains rice oil that's activated by the heat of a blow-dryer, allowing it to soak into hair to set a new, smooth structure in place. Flatironing is an optional next step, but recommended.

Aveeno Ageless Vitality
Elasticity Recharging System

Aveeno Ageless Vitality Elasticity Recharging System, Neutrogena Clinical, and RoC Brilliance Lines

Starting at $27, Yahoo! Shopping

These product lines have technology that helps skin cells stay young. Skin cells communicate using various processes, including one called bioelectricity, in which small electrical pulses tell the cells when to repair themselves, store energy, and make internal changes necessary to stay healthy. The currents can slow down as we age, and this can make it harder for skin to recover from sun damage and environmental stress. The scientists behind these products found that copper-plated zinc helps boost the skin's bioelectricity.

They developed a serum with the ingredient and a moisturizing "conductor" that activates the process—and found that this combination stimulated collagen and elastin production, helped reduce inflammation, and may fight hyperpigmentation. In clinical studies of the products containing the new technology, which include Aveeno Ageless Vitality Elasticity Recharging System for Day, Neutrogena Clinical Facial Lifting Wrinkle Treatment Night, and RoC Brilliance Eye Beautifier, subjects' wrinkles were reduced after four weeks. Ranella Hirsch, assistant clinical professor of dermatology at Boston University School of Medicine, says, "Harnessing a natural communication system in the skin is a powerful new way to fight wrinkles."

Lancôme Ôscillation PowerFoundation

Lancôme Ôscillation PowerFoundation

Starting at $48, Yahoo! Shopping

Some people love mineral foundation (it's natural; it's long-lasting) and some don't (it's heavy, cakey, messy). This version has a battery-powered sponge applicator that solves the problems by producing a smooth, uniform finish. You just dip the sponge into the mineral powder and press the handle's "on" button, and the tip vibrates 7,000 times per minute—massaging the powder into skin evenly. "This oscillating applicator breaks down the fine particles in the makeup, eliminating the need to blend," says Ni'Kita Wilson, a cosmetic chemist. "It also massages them into skin and fills fine lines."

Pantene Pro-V Fine Hair Solutions
Flat to Volume Shampoo and
Medium-Thick Hair Solutions
Frizzy to Smooth Shampoo

Pantene Pro-V Fine Hair Solutions Flat to Volume Shampoo and Medium-Thick Hair Solutions Frizzy to Smooth Shampoo

Starting at $4.70, Yahoo! Shopping

Pantene did a ginormous study on hair types, and found that fine hair tends to be fragile, flexible, straight—and needs stronger cleansers than other hair types. So they introduced an ingredient that hadn't been used in hair care before, HPM Cellulose, that boosts the Flat to Volume Shampoo's cleaning power without stripping hair. As for medium-thick hair, it absorbs 40 percent more moisture, which makes it more inclined to frizz and break. Another new ingredient, Triquat-76, was invented by the company and is the key ingredient in Frizzy to Smooth Shampoo: It holds wet and dry conditioners on the strands in a netlike structure, which smooths the cuticle and protects hair against humidity. Cosmetic chemist Ron Robinson examined Pantene's data and believes that the new molecules are exciting: "For fine hair, HPM Cellulose shows a 20 percent increase in soil removal compared to Pantene's old formulas. And the conditioning agent in the medium-thick formula, Triquat-76, works extremely well on that specific structure."

Eau Thermale Avène Tolérance Extrême
Cleansing Lotion and Tolérance
Extrême Cream

Eau Thermale Avène Tolérance Extrême Cleansing Lotion and Tolérance Extrême Cream

Starting at $32,

One unexpected thing that can irritate sensitive skin? Preservatives—and they're in tons of products because without them, products quickly turn rancid and stop working. These two Avène Tolérance moisturizers have a cap that keeps their preservative-, color-, and fragrance-free sterile formulas fresh until the tubes are empty. The cap (called D.E.F.I.) feeds the goo through a thin membrane, which reseals once you stop squeezing. Leslie Baumann, a dermatologist in Miami Beach, says, "This packaging—combined with products that lack preservatives, especially parabens—makes them ideal for sensitive skin."

Microskin Simulated Second Skin

Microskin Simulated Second Skin

$750 to $3,500,

For women who have large birthmarks, vitiligo, or severe rosacea, a good concealer is truly life-changing—and hard to find. Thick foundations look heavy, feel like paint, and rub off easily. That's why Microskin is revolutionary: It dries into a flexible film and doesn't budge for several days—even if you swim, sweat, or apply (and then remove) other makeup. To first apply it, a trained technician goes over the skin with a small scanner and mixes a shade to mimic it. The product is then sprayed or sponged on, and once it hits the skin, the alcohol in it evaporates and microscopic pigments float to the surface, producing a film of coverage that lasts two or three days on the face and up to a week on other parts of the body. The process (which includes the equipment needed to apply the color at home and a six-month supply) costs $750 to $3,500, depending on the size of the affected area. "For people with a port-wine stain or vitiligo, Microskin is a huge breakthrough," says Hirsch.

Clarisonic Opal Sonic
Infusion System

Clarisonic Opal Sonic Infusion System

$245, Yahoo! Shopping

Sure, you can apply eye cream with your finger...but this deposits the product only on the surface of your skin. The Clarisonic machine uses sonic waves to massage the product in more deeply. The rechargeable device has a silicone tip that vibrates at a rate of 125 movements per second and coaxes an anti-aging serum (with humectants, including hyaluronic acid; marine-derived collagen; and more) into the skin's cracks and lines. "This device is the first to use sonic vibrations to apply a skin-care product, it's the size of an iPod, and it takes 30 seconds to use," says Lewis. "You look less lined for several hours after application."

Remington Style Therapy
Frizz Therapy Flatiron

Remington Style Therapy Frizz Therapy Flatiron

Starting at $40, Yahoo! Shopping

Wash, dry, spray, section, hot-iron, hot-iron, hot-iron. Rings a bell to any woman who straightens her hair. But this device combines the most crucial steps into one. It works like a regular flatiron: You run it over sections from the roots to the ends. But the plates have a porous ceramic coating that produces a silicone-based conditioner. During tests, one session with the iron diminished frizz 65 percent more effectively than a traditional ceramic iron and kept hair straight for up to 15 hours. "Heat damage is inevitable when using flatirons, especially with the new hotter machines," says Wilson. "For the first time, women now have a flatiron that actually leaks heat-protective ingredients onto the hair at the exact point of contact, coating every strand the plates come into contact with during the straightening process. This protects hair and controls frizz."

L'Oréal Professionnel
INOA Color

L'Oréal Professionnel INOA Color

Starting at $10, Yahoo! Shopping

Coloring your hair has always involved a bit of suffering. The chemicals can sting the scalp and stink up the hair, and the color starts fading with the first shampoo. INOA professional hair dye replaces traditional ammonia with an odorless ingredient that only opens the cuticle a smidge (instead of lifting the whole thing like a flap). And to ensure that the color goes into the hair shaft, it is combined with oil right before application. The result is gentler to both the hair and the scalp, and the color is completely odorless and more resistant to fading. "What makes this hair color revolutionary is that it is not water-based—a significant departure from traditional coloring systems," says Hammer. "The oil-based system provides excellent color penetration into the hair, which should reduce fading, and the process is far more mild, odorless, and nondamaging."

More from

17 Bad Skin Habits

The 10 Greatest Celebrity Hair Makeovers Ever

20 Products That Will Make You Look Younger Instantly

10 New Sexy and Speedy Makeup Looks

Sorry you didn't like this comment. Please provide a reason below.

Are you sure?
Rating failed. Try again.
Request failed. Try again.
We will promote constructive and witty comments to the top, so everyone sees them!
Sorry, we can’t load comments right now. Try again.

    Recommended for You

    • Kim Kardashian Concierge Reveals New Robbery Details: ‘They Weren’t There for Jewels’

      ET sits down exclusively with the concierge during Kim Kardashian's robbery, who recalls the terrifying events of Oct. 3.

      Entertainment Tonight
    • Michael Massee, Actor Who Accidentally Killed Brandon Lee During Filming of 'The Crow,' Dies at 61

      Michael Massee, the actor who unfortunately will forever be known as the man who accidentally shot and killed Brandon Lee on the set of the 1994 film The Crow, has died. Massee’s death was first announced by actor Anthony Delon and confirmed to The Hollywood Reporter by a representative of his agent at Greene & Associates in Los Angeles. In just his second movie appearance, Massee was playing a character known as Funboy when he fired a revolver that had been improperly prepared by crew members at Brandon Lee, the son of famed martial arts star Bruce Lee.

      The Hollywood Reporter
    • Hillary Clinton email saga continues as 33,000 erased emails may not be 'missing' after all

      Hillary Clinton just can’t seem to catch a break with her her ongoing email woes. While the consensus was that Clinton’s 33,000 notoriously ‘missing’ emails were permanently destroyed and beyond recovery, newly released FBI notes strongly suggest this might not be the case after all, the NY Post reports. In a May interview with the FBI, an anonymous executive from Platte River Networks (PRN) – the Denver contractor responsible for maintaining Clinton’s private server – revealed that an underling failed to purge all of Clinton’s subpoenaed emails, deleting only the ones he stored in a data file he used to transfer emails to the assistants of the presidential candidate. According to the PRN executive, the democrat’s tech specialist Paul Combetta “created a ‘vehicle’ to transfer email files from the live mailboxes of [Clinton Executive Services Corp.] email accounts.

      The Next Web q
    • Larsa Pippen Cheated on Scottie Pippen With Future, Sources Claim

      Multiple sources tell Us Weekly that Larsa Pippen cheated on Scottie Pippen with rapper Future, which led to the former NBA star’s divorce filing — read more

      Us Weekly
    • You Need To Read These Stories About Marshawn Lynch From His Former Seattle Teammates

      Just watch his episode of Running Wild with Bear Grylls for proof of all of this. The Seattle Times caught up with a few guys on Seattle’s roster and asked for their favorite Marshawn stories. My first week here, we were outside on the field, and I was talking to Justin Forsett.

    • World-Famous 'Afghan Girl' Just Got Arrested For Identity Fraud

      McCurry went searching for her 17 years later and found her living in Afghanistan’s Tora Bora region. Her husband was already living in Peshawar, Pakistan, and working in a bakery. “She rises before sunrise and prays. She fetches water from the stream. She cooks, cleans, does laundry,” NatGeo writer Cathy Newman said in 2002 after finding Gula for the second time. “She cares for her children; they are the center of her life.”  There are almost 1.6 million Afghan refugees living in Pakistan, according to United Nations Refugee Agency data. The UNHCR plans to assist in repatriating 60,000 people to Afghanistan, but it said that many are reticent to make the journey back to their home country out

      The Huffington Post q
    • The 2017 Rock and Roll Hall of Fame Nominees Are a Disgrace to Music

      Last week, the Rock and Roll Hall of Fame announced 19 nominees for its class of 2017. Five of these nominees will be inducted into the Hall. I am certain many of the Hall’s members and voters mean well, and I have heard nice things about their museum (which I have not visited). But the Hall, as it exists now, is so deeply flawed that it risks not only having a lack of credibility, but also a lack of validity. In other words, it doesn’t just make mistakes; the mistakes seem to be endemic, built into the fabric of the organization. And you know what? Rock ’n roll deserves better. Rock ’n roll (by which I mean any and all manifestations of music-based expression and art, from King Oliver to Tony

      The New York Observer q
    • 'Nothing short of a miracle' how kids survived suicidal bridge fall with dad, police say

      "When the officers found the children -- conscious and alert -- it's nothing short of a miracle, that's for sure," said Captain Christopher Depuyt with the Pequannock Police Department.

      WABC – NY
    • Sexy & Gray: 13 Women Who Prove That One Does Not Negate the Other (13 photos)

      Sophie Fontanel — Parisian Instagram star, fashion journalist, and author of The Art of Sleeping Alone — has a thing or two to say about going gray. “Accept yourself and you will see a big change,” she tells Vogue in an Oct. 24 interview focused largely on her decision to stop coloring her hair. Fontanel, who is 54 and has more than 87,000 Instagram followers , takes Vogue readers through her own journey of acceptance that came after what she calls “living a lie” by never letting her roots show. After achieving literary fame in her 50s, she explains, she began noticing beautiful gray-haired women seemingly everywhere she went. She stopped one such woman in Los Angeles. “I was asking, ‘is it easy to be like you are?’ She said, ‘Yes. You know, before I was much more invisible and now I'm really someone strange. Everyone notices me,'” Fontanel recounts. “Life is full of signs. Two months later I was in Rome. There was a second one. Then I was in St-Tropez at a café and there was another woman with long white hair, very chic, in Valentino. She was very sexy. I [said], ‘OK, you're the third woman I've noticed, so tell me, does it take courage to get your hair?’ And she said, ‘No. It takes curiosity.'” The writer was emboldened by these other women, and, after some thought and convincing, decided to let her own locks go natural — but gradually, by growing her roots out slowly, and documenting the transformation on Instagram. Today, she says, she’s “happier than ever.” Click through the slide show above to take in the splendor of Fontanel and a dozen other empowered, curious, and sexy silver-haired women. Let's keep in touch! Follow Yahoo Beauty on Facebook , Twitter , Instagram , and Pinterest .      

      Yahoo Beauty
    • Tim Tebow answered Stephen A. Smith's dumb question with a riveting inspirational speech

      Hate on Tim Tebow all you want, but there’s no denying he’s one of the most motivational guys in sports — period. On Tuesday he appeared with Stephen A. Smith on First Take and dropped the best speech you’ll hear all week. When he was criticized for taking a long shot at making an MLB roster, Tebow dropped the hammer.

      SB Nation q
    • Angry grizzly bear charges couple twice; what they did possibly saved their lives

      John and Lisa Vandenbos were scouting for fishing spots along the Lamar River in Yellowstone National Park on Saturday when they spotted an adult grizzly bear feeding on a partially consumed carcass. The grizzly bear was obviously surprised and was in no mood to share in its bounty, so it immediately charged the couple, coming to within 9 feet, according to Yellowstone National Park spokeswoman Morgan Warthin. Fortunately, the couple from Bozeman, Montana, were prepared and both quickly discharged their bear spray. “The bear initially left,” Warthin wrote. “When attempting to charge the couple again, it ran into the original cloud of bear spray. Upon making contact with the cloud, the bear retreated q
    • Donald Trump’s bizarre hotel opening proved he’s in this for himself

      Was Donald Trump’s stop in Washington, DC, to open his new hotel on Pennsylvania Avenue a campaign event? It’s hard to say — because it’s hard to say if Trump is even still running for president. Less than two weeks before Election Day, lagging Hillary Clinton in the polls, Trump is more determined to squeeze every last ounce of publicity from his presidential run than he is to get voters to the polls. q
    • Family Heartbroken After 4-Year-Old Is Killed by New Dog Dropped Off Minutes Earlier

      The owner reportedly dropped the dog off less than an hour before the attack.

      Inside Edition
    • Royal feud – why Prince Charles won't allow Beatrice and Eugenie to be pampered princesses

      This question has reportedly left the Queen's two sons, Princes Charles and Andrew, at loggerheads. It also requested that Beatrice, 28, and Eugenie, 26, be granted better accommodation at Kensington Palace – because they are currently tolerating "small" apartments at St James' Palace. The Queen is said to have been "stunned" by her son's proposition and left it to her private secretary Christopher Geidt to sort out.

      International Business Times UK q
    • IT HAPPENED TO ME: My Boyfriend Turned Out to Be a Slumlord

      In March of 2016, Malcolm* and I decided to move in together. We’d been dating for just about four months. It was alarmingly fast, but it felt right. We spent just about every waking second together.We met on Tinder and had an instant connection, even though our personalities were a bit mismatched. ...

    • Jihadists 'shave beards' as pressure builds on Mosul

      Jihadists with the Islamic State group were shaving their beards and changing hideouts in Mosul, residents said, as a major Iraqi offensive moved ever closer to the city. With pressure building on the 10th day of the Mosul assault, Western defence chiefs were already looking ahead to the next target -- IS's other major stronghold of Raqa in Syria. Recent advances on the eastern front have brought elite Iraqi forces to within five kilometres (three miles) of Mosul, and residents reached by AFP said the jihadists seemed to be preparing for an assault on the city itself.

    • Earth’s most powerful alien-hunting telescope turns its gaze to mysterious star

      A space object's huge and unusual shape has made KIC 8462852 -- Tabby’s star -- a subject of interest, speculation, and controversy over the past year, with some experts even suggesting it could be an alien megastructure.

      Digital Trends
    • Self-made millionaire: Don't put money in your 401(k)

      Grant Cardone has other ideas about how to get well-positioned for retirement.

    • Woman writes bad Yelp review because of a bodega cat, and the internet destroys her

      Don't mess with the bodega cats. Walk into any corner store a.k.a bodega in New York City, and you'll find a variety of household goods, beer, probably a deli and almost definitely a resident cat. The cats keep the rats and mice away and in return, they get to hang out inside and take naps on the chip shelf. @georgeferrer A photo posted by Bodega Cats (@bodegacatsofinstagram) on Oct 11, 2016 at 4:54am PDT Usually New Yorkers tend to ignore that bodega cats may be a health code violation, because most people would prefer to see cats hanging around than rats. But recently, one Yelper decided to break the golden bodega cat rule, and gave S.K. Deli Market in the East Village a 1 star review after noticing her bodega had a cat chilling on a stack of Budweisers. Big mistake. Reviewer Diana D, who has since deleted her post, claimed she had ordered from the bodega before, but decided to pick up her food instead of getting it delivered. That's when she noticed the adorable cat protecting its store. You gotta be a miserable gentrifying ass bitch to yelp about the bodega cat — سنكامي (@SynKami) October 24, 2016 "Besides being allergic, I wonder what the health code say(s) about this?" Diana asked in her review.  Twitter user SynKami took a screen grab of the review and shared it to his followers, harshly calling out Diana  for complaining about the bodega cat. Twitter promptly erupted, and the tweet has racked up more than 7,800 retweets at the time of writing. @SynKami @asherahresearch does she realize the cat is there to keep the rats away. Dumbazz — jaja (@JaJasTweets) October 24, 2016 @SynKami tbh, I don't trust a bodega that doesn't have a cat — Carlos LaBestia (@Arturo_Ulises) October 25, 2016 S.K. Deli Market's Yelp page was flooded with positive reviews on Wednesday, supporting both the deli and cat, who's name is Ciao Bella, according to one Yelper.   According to a piece published in the New York Times about the controversy over bodega cats, fines could cost the bodega $300 to $2,000. However, a fine for rodent feces found in a store can also land a bodega with a $300 fine. "It’s hard for bodega owners because they’re not supposed to have a cat, but they’re also not supposed to have rats,” José Fernández, the president of the Bodega Association of the United States, told the New York Times.

    • 'Keeping Up With The Kardashians' Resumes Production -- With Kim Kardashian!

      Kim Kardashian is heading back to work and into the spotlight. "Full production has resumed on 'Keeping Up with the Kardashians,'" an E! spokesperson told Access Hollywood on Wednesday. On Tuesday night, she was photographed backstage at husband Kanye West's concert in Inglewood, Calif., where her sister, Kourtney Kardashian, was also spotted.

      Access Hollywood